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Building Brand Communities
  • Language: en
  • Pages: 231

Building Brand Communities

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in mea...

Deepening Community
  • Language: en
  • Pages: 193

Deepening Community

Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community: sharing our stories, taking the time to enjoy one another, taking care of one another, and working together for a better world. To show the role each of these plays, he shares his own stories—as a child of refugees and as a longtime community activist. It’s up to us to create community. Born shows that the opportunity is right in front of us if we have the courage and conviction to pursue it.

Entice
  • Language: en
  • Pages: 274

Entice

  • Type: Book
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  • Published: 2011-01-04
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  • Publisher: A&C Black

Zara and Nick are soul-mates - they're meant to be together for ever. But that's not quite how things have worked out. For starters, Nick is dead, and has been taken to Valhalla, a mystical resting place for warriors. If they can find the way there, Zara and her friends will try to get him back. But even if they do, Zara has turned pixie - and now she's Astley's queen! Meanwhile, more teenagers go missing as a group of evil pixies devastates the town of Bedford. An all-out war seems imminent and Zara and her friends need all the warriors they can find . . .

Get Together
  • Language: en
  • Pages: 170

Get Together

  • Type: Book
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  • Published: 2019-08-20
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  • Publisher: Stripe Press

A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together...

Standing in the Fire
  • Language: en
  • Pages: 286

Standing in the Fire

Many experienced facilitators, OD consultants, coaches, and organizational leaders increasingly find themselves standing in the fire - working in situations where group and community members are polarized, angry, fearful, and confused. Facilitator Larry Dressler has come to believe that simply picking up yet another method or technique wont help in situations like these. What has a truly transformational impact is what he calls the "facilitators presence". Cultivating an ability to access a compassionate presence that people experience as open, authentic, and clear in intention during the most difficult situations moves facilitators from being competent professionals to being on a path toward self-mastery.

The Art of Community
  • Language: en
  • Pages: 217

The Art of Community

Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.

Need
  • Language: en
  • Pages: 206

Need

Zara collects phobias the way other high school girls collect Facebook friends. It's little wonder, since she's had a fairly rough life. Her father left when she was a baby, her stepfather just died and her mother's almost given up - in fact, she's sent her to live with her grandmother in cold and sleepy Maine to 'keep Zara safe'. Zara doesn't think she's in danger; she thinks her mother just can't cope. Zara's wrong. The man she sees everywhere - the tall, creepy guy who points at her from the side of the road - is not a figment of her imagination. He's a pixie. But not the cute, sweet kind with little wings. Maine's got a whole assortment of unbelievable creatures. And they seem to need something - something from Zara . . .

The Business of Belonging
  • Language: en
  • Pages: 214

The Business of Belonging

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert...

Help Them Grow Or Watch Them Go
  • Language: en
  • Pages: 143

Help Them Grow Or Watch Them Go

Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.

Captivate
  • Language: en
  • Pages: 266

Captivate

  • Type: Book
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  • Published: 2010-04-05
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  • Publisher: A&C Black

Zara and her friends knew they hadn't solved the pixie problem for good. Far from it. The king's needs grow deeper every day he's stuck in captivity, while his control over his people becomes weaker. It's made him vulnerable. And now there's a new king in town. A turf war is imminent. The new pixie king is moving in quickly. He swears that he and Zara are destined to be together, that he's one of the good guys. Zara isn't so sure. Despite herself, she wants to trust the new king, but there's a lot more than her relationship with boyfriend Nick at stake. It's her life - and his.