Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Cases on Developing Effective Research Plans for Communications and Information Science
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Sc...
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Perspective on Design
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.
Applied Social Marketing and Quality of Life
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketin...
Knowledge Management and Research Innovation in Global Higher Education Institutions
Research and knowledge management are important to higher education institutions as a means of improving their operations. The rapid growth of data and technologies triggers data transformation into useful information, known as knowledge. Nowadays, people are aware of the worth of knowledge and the methods used to obtain, recognize, capture, save, and leverage it, so that knowledge can be shared without losing it. Effective knowledge management programs identify and leverage the know-how embedded in work with a focus on how it will be applied. The challenge in knowledge management is to make the right knowledge available to the right people at the right time. Knowledge Management and Researc...
Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers
While there are many English books available on academic research methods and philosophy, many complain that they are difficult for budding, non-native English-speaking researchers to use and understand. Rather than hiding behind jargon, writers should describe and define the concepts for the benefit of non-native English speakers. Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers explains methods commonly used in the field of academic research, provides stimulus to non-native English-speaking researchers for successful implementation of academic research, and meets the need for an appropriate course framework and materials for teaching research methodology. Covering topics such as pragmatism, research design, and empirical modeling, this premier reference source is a dynamic resource for educators and administrators of higher education, pre-service teachers, librarians, teacher educators, non-native English-speaking researchers, and academicians.
Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.
Gender Approaches in the Translation Classroom
This volume examines strategies for embedding gender awareness within translation studies and translator training programmes. Drawing on a rich collection of theoretically-informed case studies, its authors provide practical advice and examples on implementing gender-inclusive approaches and language strategies in the classroom. It focuses on topics including, how to develop gender-inclusive practices to challenge students’ attitudes and behaviours; whether there are institutional constraints that prevent trainers from implementing non-heteronormative practices in their teaching; and how gender awareness can become an everyday mode of expression. Positioned at the lively interface of gender and translation studies, this work will be of interest to practitioners and scholars from across the fields of linguistics, education, sociology and cultural studies.
Contributions of Africa’s Indigenous Knowledge to the Wave of Digital Technology: Decolonial Perspectives
Africa's contributions to global technological advancements are often overlooked, with many scholars claiming that the continent has yet to contribute significantly to digital technology. This misconception stems from a need for more understanding and recognition of Africa's indigenous knowledge and its role in shaping the modern world. The education curriculum inherited from colonialism must differentiate Africa's values and culture from Western ideals, leading to a devaluation of Africa's mineral wealth in technological advancements. Additionally, the impact of historical events such as the Atlantic slave trade and colonialism on Africa's indigenous knowledge remains largely unexplored, fu...
Through A Glass Darkly
This collection of essays arose from a workshop held in Canberra in 2013 under the auspices of the Academy of Social Sciences in Australia to consider the impact of the encroachment of the market on public universities. While the UK tripled fees in 2013 and determined that the teaching of the social sciences and the humanities would no longer be publicly funded, it was feared that Australia would go further and deregulate fees altogether. In the best tradition of the social sciences, the contributors have assumed the role of critic and conscience of society to present penetrating analyses of the ramifications of the corporatisation of the university as neoliberalism continues to occupy the ascendant position in the political firmament. The dramatis personae in these analyses are students, academics, managers and political mandarins with the gendered character of corporatisation an important sub-theme.
