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Public Opinion
Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes and illustrations throughout help students understand all aspects of the elusive phenomenon we call public opinion. The third edition has been thoroughly revised and updated to reflect how public opinion is studied today, and to incorporate current data and debates. The book now contains two revised and reframed theory chapters 'Group Membership and Public Opinion' and 'Public Opinion and Social Process', as well as new coverage of the influence of online and social media on public opinion, especially in issue opinions and campaigns.
The Ambivalence of Identity
The Ambivalence of Identity examines nation-building in Austria and uses the Austrian experience to explore the conceptual foundations of nationhood. Traditionally, Hapsburg, Austria, has provided the background for these works. In the course of this study it should become clear that Republican Austria is as valuable in understanding national identity as its monarchic predecessor. Historical interpretations to Austrian nation-building gives the Austrian experience special relevance for the larger debate about the nature of history. Such aspects in the analysis of the post-war Austrian nation-building are the role of consciousness during the building process, the role of neighboring countries, and the role of World War II.
New Directions in Public Opinion
The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second editi...
What is the Proper Role of Public Opinion in the Decision to Use Military Force as an Element of National Power
Foreign policy in the United States is made by its leaders. These leaders possess the skills and expertise along with sensitive information that is not available to the "average" citizen. America was created on the principle of self-government, whereby the country is governed by the people. With this significant factor in mind, leaders of the United States must pay attention to the views and voices of their constituents. Public opinion must be considered to preserve this democratic government. An understanding of public attitudes, beliefs, and values is important if leaders are to persuade their constituents with their rhetoric, but they also must have a good grasp of public opinion dynamics...
Communication Yearbook 20
The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1997.
All the Facts
All the Facts presents a history of the role of information in the United States since 1870, when the nation began a nearly 150-year period of economic prosperity and technological and scientific transformations. James Cortada argues that citizens and their institutions used information extensively as tools to augment their work and private lives and that they used facts to help shape how the nation evolved during these fourteen decades. He argues that information's role has long been a critical component of the work, play, culture, and values of this nation, and no more so than during the twentieth century when its function in society expanded dramatically. While elements of this story have...
Presidential Candidate Images
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.
Rhetorical Machines
A landmark volume that explores the interconnected nature of technologies and rhetorical practice Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how...
Frenemies
Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.
Righting the American Dream
A provocative new history of how the news media facilitated the Reagan Revolution and the rise of the religious Right. After two years in the White House, an aging and increasingly unpopular Ronald Reagan looked like a one-term president, but in 1983 something changed. Reagan spoke of his embattled agenda as a spiritual rather than a political project and cast his vision for limited government and market economics as the natural outworking of religious conviction. The news media broadcast this message with enthusiasm, and white evangelicals rallied to the president’s cause. With their support, Reagan won reelection and continued to dismantle the welfare state, unraveling a political consen...
