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The Passenger Has Gone Digital and Mobile
Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services. Airline employees expect to be given the tools to do their jobs and to meet passenger expectations. Airline executives expect to make returns that are reasonable and relatively stable through business cycles. All of these expectations can be met by airlines through the effective and efficient leveraging of information and technology, to shift from being operations- and product-centric to becoming customer-centric and dramatically improving the overall passenger travel experien...
The Well-timed Strategy
This comprehensive guide explains how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions and not get run over.
The Promise of Sustainability
Rochester Institute of Technology (RIT) students and alumni were challenged by a contest to submit poetry, creative prose, scholarly works, creative nonfiction, or images that speak to caring for our Planet in a sustainable fashion. Twenty six varied submissions representing many disciplines speak with one voice in concert with promoting strategies that ensure a quality of life. RIT College of Business professor and contest judge, Sandra Rothenberg, observes "It is interesting that people with such different backgrounds can see things the same!" This common goal can create an unprecedented collective effort to use our resources to benefit all.
Always a Winner
"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature." —Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel " Always a Winner is an important and timely guide to thriving in challenging economic times. Prof. Navarro deftly bridges the academic and business communities, showing corporate leaders how to...
Corrosion Resistance
The book has covered the state-of-the-art technologies, development, and research progress of corrosion studies in a wide range of research and application fields. The authors have contributed their chapters on corrosion characterization and corrosion resistance. The applications of corrosion resistance materials will also bring great values to reader's work at different fields. In addition to traditional corrosion study, the book also contains chapters dealing with energy, fuel cell, daily life materials, corrosion study in green materials, and in semiconductor industry.
The Community Manager's Playbook
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy e...
Social Media
"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "
Introduction to Feedback Control
For undergraduate courses in control theory at the junior or senior level. Introduction to Feedback Control, First Edition updates classical control theory by integrating modern optimal and robust control theory using both classical and modern computational tools. This text is ideal for anyone looking for an up-to-date book on Feedback Control. Although there are many textbooks on this subject, authors Li Qiu and Kemin Zhou provide a contemporary view of control theory that includes the development of modern optimal and robust control theory over the past 30 years. A significant portion of well-known classical control theory is maintained, but with consideration of recent developments and available modern computational tools.
Promoting Service Leadership Qualities in University Students
This book outlines the development of service leadership curricula, programs and materials designed for university students in Hong Kong. In addition, it includes evaluation studies and specific service leadership programs, making it a pioneering book that integrates service leadership and student wellbeing for Chinese university students. In view of the transformation of industries resulting in shifts from manufacturing economies to service economies, the book takes a holistic approach to leadership development, focusing on three basic components of effective service leadership that are closely related to student wellbeing: leadership competencies such as emotional intelligence and resilien...
