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Media Monoliths
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
New Blue Ridge Cookbook
America’s legendary Blue Ridge Mountain region is known for its rich history and culture and, not least, its traditional cuisine. But much of what’s cooking there is new—including a thriving Farm to Table movement and increasingly established Slow Food communities. Such movements’ philosophies—caring about where food comes from, how it is grown, and how it is prepared—have transformed the culinary scene for newcomers and old-timers alike. The region is thus ripe for The New Blue Ridge Cookbook, which takes a fresh look at local, seasonal foods and honors efforts of sustainability, as well as the area’s rich culinary history. With some 100 recipes showcasing such traditional foods as apples, candy roasters, and ramps, the book presents new approaches by chefs, farmers, and others in the know—while also sharing amusing anecdotes and culinary traditions, as well as information about the region’s artisanal food products and local beers and wines.
Southern Harvest Cookbook, The: Recipes Celebrating Four Seasons
The southern garden produces delights in all four seasons, from asparagus to tomatoes, apples to collard greens. Make use of the bounty of your garden or farmers' market with new twists on familiar favorites. Recipes for Apple Radish Salad and Bacon Apple Burgers break up a fall parade of crisps and crumbles. Instead of roasting, make Whiskey Braised Sweet Potatoes or Sweet Potato Peanut Stew and add greens to Shrimp and Grits. Recipes for preserving herbs, pickling peaches and berry jams mean that your harvest will never go to waste. Let experienced gardener and cook Cathy Cleary walk you through four seasons of fresh, flavorful cooking.
Farm Fresh North Carolina
In the first statewide guidebook of its kind, Farm Fresh North Carolina takes readers on a lively tour of more than 425 farms, produce stands, farmers' markets, wineries, children-friendly pumpkin patches and corn mazes, pick-your-own orchards, restaurants, bed and breakfasts, agricultural festivals, and more, all open to the public and personally vetted by travel writer Diane Daniel. Daniel's animated, knowledgeable recommendations will give food lovers, families, locals, and travelers the inspiration and resources they need to cut a fresh Christmas tree, pick a peck of apples, take a fall hay ride, sample wine from locally harvested grapes, or spend the night on a working farm. Sidebars of...
Michigan Ensian
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