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This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
For Introductory Hospitality or Tourism courses. ¿ ¿ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
What knowledge and skills should tourism students be exposed to? How should tourism education programs at all levels be designed to create responsible leaders for the future of tourism? What is the employability and range of careers students can expect after graduation? This book examines and seeks to provide answers to these three questions.
THE BEIGING OF AMERICA, BEING MIXED RACE IN THE 21ST CENTURY, takes on "race matters" and considers them through the firsthand accounts of mixed race people in the United States. Edited by mixed-race scholars Cathy J. Schlund-Vials, Sean Frederick Forbes and Tara Betts, this collection consists of 39 poets, writers, teachers, professors, artists and activists, whose personal narratives articulate the complexities of interracial life. THE BEIGING OF AMERICA was prompted by cultural critic/scholar Hua Hsu, who contemplated the changing face and race of U.S. demographics in his 2009 The Atlantic article provocatively titled "The End of White America." In it, Hsu acknowledged "steadily ascending rates of interracial marriage" that undergirded assertions about the "beiging of America." THE BEIGING OF AMERICA is an absorbing and thought-provoking collection of stories that explore racial identity, alienation, with people often forced to choose between races and cultures in their search for self-identity. While underscoring the complexity of the mixed-race experience, these unadorned voices offer a genuine, poignant, enlightening and empowering message to all readers.
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The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume ar...
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers’ identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the super...