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No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy’s power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its econo...
Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling?Ê Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchyÕs power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its econ...
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both bas...
Providing a personal, informed and cultural perspective on rites of passage for general readers, this text illustrates the power of rites to help us navigate life's troublesome transitions.
In Sociology of Corruption, David Jancsics provides a fresh approach to the study of corruption in Hungary, which once seemed to be the most likely of the ex-communist bloc nations to catch up to the West and is, according to many experts and scholars, a country with a highly corrupt dynamic. Based on data from 2022, Hungary is now the most corrupt member state of the European Union. There is also a consensus among experts that a small clique of corrupt political actors has captured most Hungarian state institutions and a significant portion of the business sector. What fostered corruption in Hungary? What are the most typical forms of corruption in this country? What do Hungarians think about it? What is the role of prime minister Viktor Orbán in this? Sociology of Corruption proposes a novel sociological theory of corruption focusing on social status and relationships, network structures, and power dynamics as important explanatory factors of corrupt behavior. Although his focus is on Hungary, Jancsics's findings are applicable to other nations and cultural contexts.
What does consumerism have to do with the sacraments? We live in cultures where our senses of meaning, identity, and purpose are often found in what we purchase. Apart from the question of hedonism, there is the question of how we orient ourselves in an environment in which we end up marketing our very selves. In this book, Timothy Brunk examines how this consumer culture has had a corrosive effect on the seven sacraments of the Catholic Church. He also assesses how sacramental worship can provide resources for responsible Christian discipleship in today's consumer culture.