Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing and Sales Analytics
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP “Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” —Bob Bechek, Worldwide Managing Director, Bain & Company “Cesar has explored a complex subject in a clear and useful way as senior marketers look to more effectively leverage the power of data and analytics.” —Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc. “Loaded with meaty lessons from seasoned practiti...
Pragmalytics
This book provides practical approaches to market research and market data analysis including data integration, heuristics, data management, pragmalytics and market performance.
Building a Digital Analytics Organization
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive exper...
The Definitive Guide to Marketing Analytics and Metrics (Collection)
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world...
The Marketing Performance Blueprint
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose t...
Big Data at Work
Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. Th...
Total Latin American Architecture
This book is not about a folk or typical Latin American architecture. Latin America is not some faraway, isolated region, rather a huge and universal laboratory. It shows a different Latin America through its recent architecture, which flourishes in our time of global communications. It does have roots in the past; but does not appeal to nostalgia. Architecture thought for the present and designed for the near future. Total Latin American Architecture intends to communicate a targeted objective, to circumscribe a segment, a series of observations and actions in architecture.
The Book of Conquests
"The first volume of a trilogy of works, which tell the story of the ancient and magical race: the Tuatha Dé Danann ... The Book of Conguests tells the story of Nuada, king of the Tuatha Dé Danann, and the First Battle of Moy Tura, one of the most important sagas in Early Irish Literature"--Http://www.jimfitzpatrick.ie/gallery/conquests.html.
Olimpismo
The Olympic Games are a phenomenon of unparalleled global proportions. This book examines the rich and complex involvement of Latin America and the Caribbean peoples with the Olympic Movement, serving as an effective medium to explore the making of this region. The nine essays here investigate the influence, struggles, and contributions of Latin American and Caribbean societies to the Olympic Movement. By delving into nationalist political movements, post-revolutionary diplomacy, decolonization struggles, gender and disability discourses, and more, they define how the nations of this region have shaped and been shaped by the Olympic Movement.
Doing Data Science
Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know. In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an idea...
