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El seguimiento de egresados en el CU Costa Sur
Las competencias profesionales es un tema que se ha convertido en asunto de investigación y discusión en las organizaciones dedicadas a prestar servicios educativos. Hoy más que nunca debido a la evolución de la tecnología y su impacto en el mercado laboral, los profesionales deben ser competitivos y contar con las capacidades necesarias por el sector empresarial para incorporarse al aparato productivo de manera eficaz. El proyecto desarrollado por el Centro Universitario de la Costa Sur, es un acercamiento directo con la percepción de quienes emplean cotidianamente las competencias profesionales de sus egresados. Su producto información objetiva que permitirá generar planes educativos que incidan con la real demanda de profesionales en el mercado. Además de un modelo posible a seguir por otras organizaciones en materia de seguimiento de egresados.
Mercadotecnia digital y publicidad on line
La aparición de las nuevas tecnologías en las comunicaciones ha revolucionado la forma de hacer y entender la mercadotecnia en las organizaciones. Mercadotecnia digital y publicidad on line es producto de una revisión analítica que describe el origen y la evolución de la mercadotecnia. A través de sus capítulos explica los elementos claves y las funciones de esta disciplina; elabora un comparativo entre lo tradicional y lo digital, y expone los conceptos básicos de la creatividad digital y ejemplos de cómo utilizar esta estrategia.
Social Marketing in the 21st Century
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Spain, a Global History
From the late fifteenth to the nineteenth centuries, the Hispanic Monarchy was one of the largest and most diverse political communities known in history. At its apogee, it stretched from the Castilian plateau to the high peaks of the Andes; from the cosmopolitan cities of Seville, Naples, or Mexico City to Santa Fe and San Francisco; from Brussels to Buenos Aires and from Milan to Manila. During those centuries, Spain left its imprint across vast continents and distant oceans contributing in no minor way to the emergence of our globalised era. This was true not only in an economic sense-the Hispano-American silver peso transported across the Atlantic and the Pacific by the Spanish fleets wa...
A Comparative History of Literatures in the Iberian Peninsula
"A Comparative History of Literatures in the Iberian Peninsula" is the second comparative history of a new subseries with a regional focus, published by the Coordinating Committee of the International Comparative Literature Association. As its predecessor for East-Central Europe, this two-volume history distances itself from traditional histories built around periods and movements, and explores, from a comparative viewpoint, a space considered to be a powerful symbol of inter-literary relations. Both the geographical pertinence and its symbolic condition are obviously discussed, when not even contested.Written by an international team of researchers who are specialists in the field, this history is the first attempt at applying a comparative approach to the plurilingual and multicultural literatures in the Iberian Peninsula. The aim of comprehensiveness is abandoned in favor of a diverse and extensive array of key issues for a comparative agenda."A Comparative History of Literatures in the Iberian Peninsula" undermines the primacy claimed for national and linguistic boundaries, and provides a geo-cultural account of literary inter-systems which cannot otherwise be explained.
Mexican Political Biographies, 1935-2009
"Teresa Lozano Long Institute of Latin American Studies."
Excavating Women
Archaeologists are increasingly aware of issues of gender when studying past societies; women are becoming better represented within the discipline and are attaining top academic posts. However, until now there has been no study undertaken of the history of women in European archaeology and their contribution to the development of the discipline. Excavating Women discusses the careers of women archaeologists such as Dorothy Garrod, Hanna Rydh and Marija Gimbutas, who against all odds became famous, as well as the many lesser-known personalities who did important archaeological work. The collection spans the earliest days of archaeology as a discipline to the present, telling the stories of w...
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