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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 2254

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2014-12-31
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  • Publisher: IGI Global

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 2104

Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2017-05-17
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  • Publisher: IGI Global

The growing presence of discrimination and isolation has caused negative changes to human interactions. With the ubiquity of these practices, there is now an increasingly urgent need to close this divide. Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at race, gender, and modern day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Including innovative studies on anti-discrimination measures, gender discrimination, and tolerance, this multi-volume book is an ideal source for professionals, practitioners, graduate students, academics, and researchers working in equality, as well as managers and those in leadership roles.

Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 2160

Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2014-09-30
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  • Publisher: IGI Global

In today’s increasingly interconnected and global society, the protection of basic liberties is an important consideration in public policy and international relations. Profitable social interactions can begin only when a foundation of trust has been laid between two parties. Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications considers some of the most important issues in the ethics of human interaction, whether in business, politics, or science and technology. Covering issues such as cybercrime, bioethics, medical care, and corporate leadership, this four-volume reference work will serve as a crucial resource for leaders, innovators, educators, and other personnel living and working in the modern world.

Green Business: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1718

Green Business: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2019-02-01
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  • Publisher: IGI Global

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1689

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2018-07-06
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  • Publisher: IGI Global

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

Entrepreneurship: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 2161

Entrepreneurship: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2017-03-15
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  • Publisher: IGI Global

Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.

Odisha B.Ed Entrance Exam 2024 : Science Stream | Solved 15 Full Length Mock Tests (Total 30 Tests of Section I & II) with Free Access to Online Test Series
  • Language: en
  • Pages: 209

Odisha B.Ed Entrance Exam 2024 : Science Stream | Solved 15 Full Length Mock Tests (Total 30 Tests of Section I & II) with Free Access to Online Test Series

  • Type: Book
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  • Published: 2024-06-22
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  • Publisher: EduGorilla

• Best Selling Book in English for Odisha B.Ed Entrance Exam : Odisha B.Ed Entrance Test with objective-type questions as per the latest syllabus. • Odisha B.Ed Entrance Exam Preparation Kit comes with 15 Full-length Mock Tests (15 Tests of Section I & 15 Tests of Section II : Science Stream Test) with the best quality content. • Increase your chances of selection by 16X. • Odisha B.Ed Entrance Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts.

Handbook of Research on Global Supply Chain Management
  • Language: en
  • Pages: 718

Handbook of Research on Global Supply Chain Management

  • Type: Book
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  • Published: 2015-11-12
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  • Publisher: IGI Global

Supply Chain Management (SCM) has always been an important aspect of an enterprise’s business model and an effective supply chain network is essential to remaining competitive in a global environment. By properly managing the flow of goods and services, businesses can operate more efficiently while managing most of the workload behind-the-scenes. The Handbook of Research on Global Supply Chain Management is an in-depth reference source that covers emerging issues and relevant applications of information pertaining to supply chain management from an international perspective. Featuring coverage on topics such as the global importance of SCMs to strategies for producing an effective supply chain, this comprehensive publication is an essential resource for academics and business professionals alike interested in uncovering managerial insight and logistics solutions.

Socio-Economic Development: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1732

Socio-Economic Development: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2018-11-02
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  • Publisher: IGI Global

The social and economic systems of any country are influenced by a range of factors including income and education. As such, it is vital to examine how these factors are creating opportunities to improve both the economy and the lives of people within these countries. Socio-Economic Development: Concepts, Methodologies, Tools, and Applications provides a critical look at the process of social and economic transformation based on environmental and cultural factors including income, skills development, employment, and education. Highlighting a range of topics such as economics, social change, and e-governance, this multi-volume book is designed for policymakers, practitioners, city-development planners, academicians, government officials, and graduate-level students interested in emerging perspectives on socio-economic development.

Handbook of Research on Effective Marketing in Contemporary Globalism
  • Language: en
  • Pages: 491

Handbook of Research on Effective Marketing in Contemporary Globalism

  • Type: Book
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  • Published: 2014-06-30
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  • Publisher: IGI Global

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.