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TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.
TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok. Chantal Van Houtte is a graduate from CBS International Business School, working as a Product Manager in the E-Commerce industry.
The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3
Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
Personalentwicklung in der Beschaffung
Dieses Buch gibt nicht nur einen strukturierten Überblick über angewendete Personalentwicklungsmaßnahmen in der Beschaffung, sondern inspiriert auch zur Anwendung neuer Modelle. Gerade in den letzten Jahren hat die Funktion Beschaffung einen enormen Bedeutungszuwachs erhalten. Die Umsetzung moderner Beschaffungsstrategien stellt Verantwortliche vor neue Herausforderungen und der Stellhebel Mitarbeiter ist zum entscheidenden Erfolgsfaktor geworden. In einer quantitativen Studie untersuchten die Autorinnen Rahmenbedingungen und Gestaltungsmöglichkeiten funktionsspezifischer Personalentwicklungsmaßnahmen. Die dabei identifizierten typischen Probleme werden durch praktische Empfehlungen und zahlreiche Best Cases Beispiele aus der Praxis ergänzt. Akademische Schwerpunktartikel setzen die Praxisbeiträge in einen theoretischen Bezugsrahmen und beleuchten Aspekte wie z. B. Team- oder Führungskräfteentwicklung, die Bedeutung eines „Global Mindsets“ für Beschaffer, virtuelle Personalentwicklungsmöglichkeiten oder aber Agilitätskonzepte näher. Ein gelungener Transfer von Wissenschaft zu Praxis und lohnenswerte Lektüre für professionelle Einkäufer.
Fresh Cup
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Hangmatverhalen
In culinaire magazines en boeken publiceerde Marc Joye als fotograaf veel foto's van gerechten. Hij was de motor voor boeken zoals ' De Bierkeu-ken van 't Hommelhof' het restaurant van Stefaan Couttenye in Watou. Michael Jackson de 'Beerhunter' schreef over dit boek lovend in The Independent.Het boek werd door Toerisme Vlaanderen en de brouwers in grote aantallen aangekocht en verdeeld.Het boek 'Bier op het bord' volgde in samenwerking met uitgeverij Lannoo.Zoals steeds was Marc geboeid door streekverhalen en voor 'El Gusto' schreef hij een verhaal over restaurant d'Hoogh in Mechelen. Hier werd het als 'Oosters Katoen' opgenomen.Restaurant Keldermans uit Aalst vormt eveneens het decor voor het verhaal ' Wild van de zee'.
