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When Ads Work
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...
Radical Political Economy
This straightforward introduction to radical political economy strikes a balance between breadth and depth and was written for the beginning student and others interested in a relatively short text on radical economics.
Ezzard Charles
Greatness is often overlooked in its own time. For Ezzard Charles--one of boxing's most skilled practitioners, with a record of 93-25-1 (52 KO)--recognition took decades. Named by The Ring magazine as the greatest light heavyweight of all time, Charles was frustrated in his attempts to get a shot at the 175-pound title, and as World Heavyweight Champion (1949-1951) struggled to win the respect of boxing fans captivated by Joe Louis' power and charisma. This first-ever biography of "The Cincinnati Cobra" covers his early life in a small country town and his career in the glamorously dirty business of prizefighting in the 1950s, one of the sport's Golden Ages. Charles' fights with Louis, Jersey Joe Walcott, Rocky Marciano and his three wins over the legendary Archie Moore are detailed.
Politics of Oil and Nuclear Technology in Iran
This book focuses on oil politics and the development of nuclear technology in Iran, providing a broader historical context to understand Iran’s foreign relations and nuclear policy. The author assesses Iran's encounters with the West in light of major confrontations both in terms of open conflict as well as controversies surrounding treaties with foreign powers. In seeking to understand the geopolitics of oil in direct parallel to the geopolitics of nuclear technology, the book concentrates on Iran’s struggles to nationalize its oil, neo-colonialism, the formation of the oil consortium, and the more recent US backtracking on the nuclear deal with Iran.
Class Warfare
This work looks at why many of America's schools are failing and relates how parents, activists, and education reformers are joining together to fix a system that works for adults but consistently fails the children it is meant to educate. In it the author takes a look at the adults who are fighting over America's failure to educate its children, and points the way to reversing that failure.
Who Was Who on TV
The information herein was accumulated of fifty some odd years. The collection process started when TV first came out and continued until today. The books are in alphabetical order and cover shows from the 1940s to 2010. The author has added a brief explanation of each show and then listed all the characters, who played the roles and for the most part, the year or years the actor or actress played that role. Also included are most of the people who created the shows, the producers, directors, and the writers of the shows. These books are a great source of trivia information and for most of the older folk will bring back some very fond memories. I know a lot of times we think back and say, "Who was the guy that played such and such a role?" Enjoy!
Prevention and School Transitions
For the first time in one volume, the top researchers and theorists in the field of school transitions describe their most recent theoretical and practical work. This broad overview of theory and interventions for children and adolescents undergoing school transitions is an invaluable guide for scientists and practitioners looking for ways to help children cope with both routine and unexpected changes. Prevention and School Transitions helps professionals design prevention programs that ease transitions for children and adolescents transferring from middle school to high school, moving to schools in new towns, switching to schools with better academic programs, or transferring to alternative...
Ripping the Veil
In a room of a posh hotel in Punta Cana, the jewel of the Dominican Republic, Dr. Silvia Herrera takes a stand against ruthless, Mafia-style extortion and violence. Moments earlier, she'd discovered another victim of the brutal syndicate she works for. It's the third case she's encountered in two weeks, and she knows that she must draw a line in the sand. Just days ago, one of her acquaintances was murdered for not paying the protection money the mob demanded. She knows that her bosses are a cruel gang of criminals in the Caribbean, exploiting AIDS patients. Despite the feeble protection of laws designed to stop just this sort of abuse, the people she works for assume themselves to be above ...
Professional Boxing
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