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Business to Business Marketing Management
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit a...
Telephone Directory
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Iron & Steelmaker
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The Human Tradition in America Since 1945
In the brief biographical essays of The Human Tradition in America since 1945, students will meet a wide range of diverse individuals-both men and women, rich and poor, powerful and vulnerable-who represent key elements of post-World War II America.
