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The Marketing Game!
Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.
Handbook of Niche Marketing
Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a...
Answering Questions With Statistics
"The book is divided into three Parts: Part One has chapters that introduce data analysis and SPSS; Part Two contains eight chapters on descriptive statistics that begin with frequency tables and go through multiple regression; and Part Three includes six chapters on inferential statistics. Part One: Getting Started begins by answering some questions most students have right at the start © questions like why study data analysis and how much math and computer knowledge is required? Essential concepts from research methods relevant for data analysis are also explained. Part Two: Descriptive Statistics: Answering Questions about Your Data demonstrates procedures to use when the analyst is only...
Effective Strategy Implementation
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
It's Not Like I'm Poor
"This book chronicles the impact of the sweeping transformation of the social safety net that occurred in the mid-1990s. With the dramatic expansion of tax credits--a combination of the Earned Income Tax Credit and other refunds--the economic fortunes of the working poor have been bolstered as never before. 'It's Not Like I'm Poor' looks at how working families plan to use their annual windfall to build up savings, go back to school, and send their kids to college. But dreams of economic mobility are often dashed by the reality of making monthly ends meet on meager wages."--Provided by publisher.
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Shawnee Heritage XI U-Z
The 11th book in the Shawnee Heritage series. This book contains Shawnee surnames beginning with U through Z living in the 1700's through 1750.
