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Depicting the Consumer of Experiential Luxury
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and soph...
Mixing Metaphor
Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.
The Discourse of News Values
The Discourse of News Values breaks new ground in multimodal news discourse, offering the first book-length treatment of the discursive analysis of news values and the construction of newsworthiness. The book explores how the news is "sold" (made newsworthy) to audiences through the semiotic resources of language and image, providing a new analytical framework which can be used by other researchers in their own subsequent studies.
Proceedings of the First International Workshop on Linguistic Approaches to Food and Wine Description (Actas Del Primer Congreso Internacional Sobre Aproximaciones Lingüísticas a la Descripción de la Comida Y Del Vino, Que Tuvo Lugar en Madrid en Mayo de 2009)
Incluye una selección de las ponencias en el Primer Congreso Internacional sobre Aproximaciones Lingüísticas a la Descripción de la Comida y del Vino, que tuvo lugar en Madrid en mayo de 2009.
Movement of knowledge
Medicinsk kunskap är alltid i rörelse. Den kan färdas från laboratoriet till kontoret, med en pressrelease till en patient, via en vetenskaplig artikel till en tjänsteman och kanske vidare till en beslutsfattare. Förflyttningen till olika sammanhang har betydelse för hur kunskapen uppfattas och används, vilket i sin tur kan påverka inriktningen på både forskning och politiska beslut. Komplexiteten hos medicinsk kunskap och de konsekvenser som den får står i fokus i antologin Movement of knowledge. Författarna undersöker hur kunskap präglar de medicinska och folkhälsoorienterade rummen och granskar samtidigt de metodologiska och teoretiska verktygen vi har för att studera kunskap och kunskapsflöden. I sina texter anlägger forskarna en tvärvetenskaplig syn på medicinsk humaniora och visar med såväl samtida som historiska perspektiv på hur gränssnittet mellan experter och allmänhet kan studeras. Medicinsk kunskap dekonstrueras, rekonstrueras och omformas när den rör sig mellan patienter, vårdgivare och samhället i stort. Att en behandlingsmetod godkänns eller underkänns utifrån medicinska fakta är något som i slutänden påverkar oss alla.
A Visual History of HIV/AIDS
The Face of AIDS film archive at Karolinska Institutet, Sweden, consists of more than 700 hours of unedited and edited footage, shot over a period of more than thirty years and all over the world by filmmaker and journalist Staffan Hildebrand. The material documents the HIV/AIDS pandemic and includes scenes from conferences and rallies, and interviews with activists, physicians, people with the infection, and researchers. It represents a global historical development from the early years of the AIDS crisis to a situation in which it is possible to live a normal life with the HIV virus. This volume brings together a range of academic perspectives – from media and film studies, medical histo...
One Language, Two Grammars?
This volume focuses on British-American differences in the structure of words and sentences. The first full-length treatment of the topic, it will be of interest to scholars working within the fields of English historical linguistics, language variation and change, and dialectology.
Modality in Underdescribed Languages
Current semantic fieldwork research has shown that the study of modality cannot be conducted via translation alone, yet much of what we know about modal expressions across the world’s language is still translation-based. This book aims to facilitate the study of modality across more diverse languages and a wider participant base by explaining and illustrating a nuanced set of methods, including storyboards, questionnaires, corpora research, experimental tasks, as well as a discussion of practical semantic fieldwork techniques. The methodological protocols tested and employed by the authors on underdescribed languages - spanning seven different language families - are intended to be applicable as cross-linguistic tools, while also indicating the successes and challenges of their contributions. Expanding the study of modality to a wider set of underdescribed languages will undoubtedly bring new insights into our theoretical understanding of modality and deepen our understanding of a cross-linguistic typology of modal expressions.
Fixing English
Over the past 300 years, attempts have been made to prescribe how we should and should not use the English language. The efforts have been institutionalized in places such as usage guides, dictionaries, and school curricula. Such authorities have aspired to 'fix' the language, sometimes by keeping English exactly where it is, but also by trying to improve the current state of the language. Anne Curzan demonstrates the important role prescriptivism plays in the history of the English language, as a sociolinguistic factor in language change and as a vital meta-discourse about language. Starting with a pioneering new definition of prescriptivism as a linguistic phenomenon, she highlights the significant role played by Microsoft's grammar checker, debates about 'real words', non-sexist language reform, and efforts to reappropriate stigmatized terms. Essential reading for anyone interested in the regulation of language, the book is a fascinating re-examination of how we tell language history.
