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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
A region-by-region tour of Chicago that describes significant crimes that took place in each area and chronicles the changes--such as laws, real estate development, and industrialization--that have influenced crime in the city.
Presents 48 articles on the family brought together to meet four pedagogical roles: to deconstruct the notion of a universal family over time and across culture; to reflect cutting-edge scholarship by well-known family scholars; to integrate race-ethnicity, social class, gender, and sexuality in the
This comprehensive volume recounts the ways reference librarians have adapted traditional services to deal with the changes in both information technologies and library patrons. New Technologies and Reference Services shows how to provide needed services using videoconferencing, interactive classrooms, drop-in seminars, and required courses. It also discusses the other implications of new technologies, including developing trends in publishing, copyright issues, collection strategies, and decentralizing library reference services.
This second edition of Song Sheets to Software includes completely revised and updated listings of music software, instructional media, and music-related Internet Web sites of use to all musicians, whether hobbyist or professional. This book is a particularly valuable resource for the private studio and classroom music teacher.
Outlines the fundamentals of copyright as they apply to writers, photographers, artists, and anyone corresponding over the Internet.
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