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Place Branding
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask...
Coordination Relations in the Languages of Europe and Beyond
This book examines the coding of the three coordination relations of combination, contrast and alternative between states of affairs on the basis of a 74 language sample, with special focus on the languages spoken in Europe. It constitutes the first systematic inquiry so far conducted on the cross-linguistic coding of coordination, as defined in cognitive and pragmatic terms. This research shows that the 'and-but-or' coding system which is typical of Central-Western Europe appears to be extremely rare outside Europe, where a great variation in the coding of coordination is attested. This cross-linguistic variation, however, is not random, but is crucially constrained by the interaction of ec...
Economics & Management 3/2024
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
Relative Constructions in European Non-Standard Varieties
Cross-linguistic studies on relative constructions in European languages are often centred on standard varieties as described in reference grammars. This volume breaks with the tradition in that it investigates relative constructions in non-standard varieties from a multidisciplinary perspective and addresses a crucial question: what does Europe's typological panorama actually look like?
Manual of Discourse Markers in Romance
Virtually unstudied until the 1980s, discourse markers have gone on to become a growth industry. Research on markers is central to comprehensive theories of the synchronic linguistic system as such, of the use of language in communication, and of language change. From the very beginning, linguists working on Romance languages have been at the forefront of research on discourse markers. Including among its contributors many of the foremost experts in the field, this volume not only offers substantial state-of-the-art introductions to the diverse facets of contemporary research on discourse markers, with a focus on Romance, but it achieves added value by including in each chapter original and ...
Medical Image Computing and Computer Assisted Intervention – MICCAI 2022
The eight-volume set LNCS 13431, 13432, 13433, 13434, 13435, 13436, 13437, and 13438 constitutes the refereed proceedings of the 25th International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2022, which was held in Singapore in September 2022. The 574 revised full papers presented were carefully reviewed and selected from 1831 submissions in a double-blind review process. The papers are organized in the following topical sections: Part I: Brain development and atlases; DWI and tractography; functional brain networks; neuroimaging; heart and lung imaging; dermatology; Part II: Computational (integrative) pathology; computational anatomy and physiology; op...
Encyclopedia of Consumer Culture
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
PPP & Private Capital for Sustainable Infrastructure and Smart Cities
This work, fruit of the research activities of the Centre of Excellence on sustainable finance for infrastructure and smart cities (exsuf), set up in 2021 from the «Committee on Housing and Land Management» of the United Nations Economic Commission for Europe (unece) and from Liuc – Cattaneo University, aims to describe the state of the art in the regulations and principle features and definitions of sustainable finance and smart cities, analyzing the classical schemes of project financing and ppps and highlighting the present scenario in which public and private actors, and, in particular, private capital entities move. By means of a market analysis of ppps in Italy and thanks to requests coming from discussions with practitioners and sector experts, the text concludes by showing how classical ppps models have to evolve to guarantee flexibility and to promote constructive dialogue between public entities and the private sector with the goal of identifying new financial and design metrics and new ways of putting them into practice.
Trust in Market Relationships
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the re...
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
