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Advanced Applications of Network Analysis in Marketing Science
The world today is becoming a highly connected place. Firms, consumers and the devices they use are increasingly part of a complex, global network of connected entities. These networks represent a gold mine for marketing scholars that may be interested in developing a better understanding of consumer behavior, and for practitioners who are keen to discover new ways of gaining and retaining customers. This cumulative dissertation focuses on the use of network analysis to generate and analyze novel data in marketing. The work moves beyond the scope of traditional social network analysis to consider networks composed of different types of nodes at varying levels of granularity. The key aim is t...
Conceptual Frameworks
Conceptual Frameworks can help you structure complex analyses, make better decisions and deliver persuasive presentations. This is the first book of its kind to bring together the most common framework types in a single, quick and easy-to-use guide to framework-building. The framework types discussed in this book are: * Hierarchies (or tree diagrams) for drilling down into problems to identify key drivers. * Matrices (including the 2x2 matrix and larger multidimensional tables) for comparing factors and analyzing trade-offs. * Processes (linear and iterative) for mapping out and executing plans. * Relationships for representing transactions, membership, and causal and correlational links amo...
Designing for Interaction on Mobile Devices
Digital technology has fundamentally changed the way humans interact with objects. As a consequence, the focus of product development and design processes has been shifting away from creating physical objects towards designing for interaction with digital objects. Touch-based mobile devices such as smartphones and tablet computers play an essential role in this shift of design paradigms. This cumulative dissertation consists of four essays. First, we provide a holistic overview of research from multiple disciplines on the topic of exploring products through digital touch. Second, we focus on the product perspective and develop a tool that helps organizations to quantify, visualize, and commu...
The Case Study Handbook, Revised Edition
The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
Object-oriented Design Heuristics
This tutorial-based approach, born out of the author's extensive experience developing software, teaching thousands of students, and critiquing designs in a variety of domains, allows you to apply the guidelines in a personalized manner.
Machines Who Think
This book is a history of artificial intelligence, that audacious effort to duplicate in an artifact what we consider to be our most important property—our intelligence. It is an invitation for anybody with an interest in the future of the human race to participate in the inquiry.
Primer on Decision Making
Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process to understand it both as observers and as participants. March sheds new light on the decision-making process by delineating four deep issues that persistently divide students of decision making: Are de...
Management of Permanent Change
In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.
Broadband Microstrip Antennas
Look to this new, cutting-edge microstrip antenna book for the first exhaustive coverage of broadband techniques, including the most up-to-date information to help you choose and design the optimum broadband microstrip antenna configurations for your applications, without sacrificing other antenna parameters. The book shows you how to take advantage of the lightweight, low volume benefits of these antennas, by providing clear explanations of the various configurations and simple design equations that help you analyze and design microstrip antennas with speed and confidence.
