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The Entrepreneur's Secret to Creating Wealth
An often overlooked secret to creating wealth as a business owner has little to do with actually running the business. Marketing, customer service, quality products, and more are required to make a business successful...but when it comes to creating real and lasting wealth, decisions regarding this key "secret" will have the greatest impact. As both a small business lender and a small business owner himself, Chris Hurn has a bird's eye view of how businesses create wealth, as well as an in-the-trenches perspective on the tough decisions that must be made if a business is to go from good to great. In The Entrepreneur's Secret to Creating Wealth, Chris explains the myriad of factors and variab...
The Flake Filter
"The Flake Filter" by bestselling author Unwin shows readers how to spot time wasters before it's too late. It also shows how to deal with one in an advanced situation and how to take care of business so that people know who can be trusted.
UnSelling
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
Social ECommerce
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.
Transform Customer Experience
Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from pla...
Eco-Wars
Can grassroots interest groups ever win the wars they wage in the political arena against big business in America? Praised by some as a crucial component of the democratic system and criticized by others as stubborn, single-issue factions that pose a threat to the equitable progress of political change, interest groups are considered by many detractors to have a success rate directly related to their alliance with wealthy, powerful corporations. As Ronald T. Libby asserts in Eco-Wars, viable strategies are available to environmental, food safety, animal rights, gun control, and other organizations that seek to challenge business interests in the political arena. Employing newly released docu...
No B.S. Wealth Attraction in the New Economy
Provides new tactics and strategies to help business owners attract opportunity, increase personal value, and change their lives.
The Power of Moments
THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit 'The most interesting, immediately actionable book I’ve read in quite a while' Adam Grant, bestselling author of Think Again In this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you ...
The Customer Loyalty Loop
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business,...
