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Manajemen SDM
Buku "Manajemen Sumber Daya Manusia" adalah referensi penting yang mengeksplorasi aspek-aspek kritikal pengelolaan manusia di lingkungan kerja. Mulai dari definisi dan evolusi manajemen SDM, buku ini mendalami perencanaan SDM, termasuk analisis jabatan dan strategi rekrutmen, serta menekankan pentingnya pengembangan karyawan melalui pelatihan dan penilaian kinerja. Dibahas juga sistem kompensasi dan penghargaan yang adil, yang berperan dalam memotivasi karyawan. Bab-bab selanjutnya mengupas tentang komunikasi dan hubungan kerja, penyelesaian konflik, serta pentingnya konseling dan dukungan karyawan, bergerak menuju pentingnya keseimbangan kerja-hidup, yang mendukung produktivitas dan kesejah...
Managing Employee Performance and Reward
Focuses on performance and reward using systems thinking and a dual model of strategic alignment and psychological engagement.
Social Work and Empowerment
owerment.
Social Media 101
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying ...
Tourism and Hospitality Marketing
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
The Essence of Services Marketing
In order that a service business can survive in today's ever more competitive business environment, it is vital that they develop and implement highly effective marketing strategies. This text explains the key concepts in marketing as they relate to services marketing. It discusses the marketing plan and the development of a customer-focused and marketing-orientated culture, and includes many real-life examples.
