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The New Integrated Direct Marketing
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Lifeboat
The fire extinguisher; the airline safety card; the lifeboat. Until September 11, 2001, most Americans paid homage to these appurtenances of disaster with a sidelong glance, if at all. But John Stilgoe has been thinking about lifeboats ever since he listened with his father as the kitchen radio announced that the liner Lakonia had caught fire and sunk in the Atlantic. It was Christmas 1963, and airline travel and Cold War paranoia had made the images of an ocean liner's distress--the air force dropping supplies in the dark, a freighter collecting survivors from lifeboats--seem like echoes of a bygone era. But Stilgoe, already a passionate reader and an aficionado of small-boat navigation, be...
Marketing
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A Modern Course in English Syntax
This popular course book gives students of English and linguistics a systematic account of the rules of English syntax, and acquaints them with the general methodology of syntactic description. It teaches them how to formulate syntactic arguments, and how to apply the tests in the analysis of sentences.
We Can Take It!
`We Can Take It!' shows that the British remember the war in a peculiar way, thanks to a mix of particular images and evidence. Our memory has been shaped by material which is completely removed from historical reality. These images (including complete inventions) have combined to make a new history. The vision is mostly cosy and suits the way in which the Britons conceive of themselves: dogged, good humoured, occasionally bumbling, unified and enjoying diversity. In fact Britons load their memory towards the early part of the war (Dunkirk, Blitz, Battle of Britain) rather than when we were successful in the air or against Italy and Germany with invasions. This suits our love of being the underdog, fighting against the odds, and being in a crisis. Conversely, the periods of the war during which Britain was in the ascendant are, perversely, far more hazy in the public memory.
Banana Cultures
Bananas, the most frequently consumed fresh fruit in the United States, have been linked to Miss Chiquita and Carmen Miranda, "banana republics," and Banana Republic clothing stores—everything from exotic kitsch, to Third World dictatorships, to middle-class fashion. But how did the rise in banana consumption in the United States affect the banana-growing regions of Central America? In this lively, interdisciplinary study, John Soluri integrates agroecology, anthropology, political economy, and history to trace the symbiotic growth of the export banana industry in Honduras and the consumer mass market in the United States. Beginning in the 1870s, when bananas first appeared in the U.S. mar...
The Christian Heritage
The Christian Heritage: Problems and Prospects delves into the history of the western Christian heritage. Challenges to the Christian heritage, a heritage nourished both by Judaism and by the western classics, have been stimulated by the very success of the way of life that is promoted, a way of life that is somehow responsible for the emergence of modern science with its revolutionary technology. The reader is encouraged to reconsider authors prominent in the religious tradition of the West. Guidance is provided for examinations of the fundamental assumptions and the enduring questions by which Western Civilization has been guided and challenged for millennia. The enduring texts that we in ...
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
CMJ New Music Report
CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.
CMJ New Music Monthly
CMJ New Music Monthly, the first consumer magazine to include a bound-in CD sampler, is the leading publication for the emerging music enthusiast. NMM is a monthly magazine with interviews, reviews, and special features. Each magazine comes with a CD of 15-24 songs by well-established bands, unsigned bands and everything in between. It is published by CMJ Network, Inc.
