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Mempunyai otak yang sehat merupakan salah satu kunci sukses hidup seseorang. Oleh karena itu, kesehatan otak harus mendapatkan perhatian khusus sejak dini. Otak dapat mengalami kelainan sejak fase perkembangan di dalam rahim dan kelainan itu dapat diderita sejak janin dilahirkan. Inilah yang dinamakan kelainan kongenital otak. Hingga saat ini, penyebab kelainan kongenital otak tidak selalu diketahui. Namun demikian, gejala dari kelainan ini dapat menunjukkan defisit neurologi yang berat. Inilah alasan utama betapa pentingnya melakukan diagnosis kelainan kongenital otak sedini mungkin. Sebagian besar kelainan otak bawaan dapat didiagnosis melalui neuroimaging, baik dengan ultrasonografi (USG)...
Cedera otak traumatis atau trauma kepala merupakan salah satu kegawatdaruratan medis yang paling sering dijumpai di unit gawat darurat sebuah rumah sakit. Trauma kepala juga merupakan penyebab kematian ketiga dari semua jenis cedera yang dikaitkan dengan kematian yang penyebab utamanya yaitu kecelakaan lalu lintas, kekerasan, dan terjatuh. Pencitraan memiliki peran penting dalam memandu manajemen terapi melalui identifikasi kondisi patologis intrakranial, baik pada kondisi akut untuk penapisan awal dan tindak lanjut. Pencitraan memberikan informasi yang cepat dan akurat dalam mendeteksi cedera primer dan sekunder yang memerlukan intervensi bedah saraf. Oleh karena tingkat mortalitas yang tin...
Plasma catalysis is gaining increasing interest for various gas conversion applications, such as CO2 conversion into value-added chemicals and fuels, N2 fixation for the synthesis of NH3 or NOx, methane conversion into higher hydrocarbons or oxygenates. It is also widely used for air pollution control (e.g., VOC remediation). Plasma catalysis allows thermodynamically difficult reactions to proceed at ambient pressure and temperature, due to activation of the gas molecules by energetic electrons created in the plasma. However, plasma is very reactive but not selective, and thus a catalyst is needed to improve the selectivity. In spite of the growing interest in plasma catalysis, the underlying mechanisms of the (possible) synergy between plasma and catalyst are not yet fully understood. Indeed, plasma catalysis is quite complicated, as the plasma will affect the catalyst and vice versa. Moreover, due to the reactive plasma environment, the most suitable catalysts will probably be different from thermal catalysts. More research is needed to better understand the plasma–catalyst interactions, in order to further improve the applications.
High school can be a difficult time for a teenager, especially toward the end where one has to start making the sudden transition into adulthood. For Jimmy Hawthorn it is even worse. Not only does he need to successfully make that transition, he has to do it while hiding the fact that he is the one responsible for kidnapping two fellow high school students, both of whom are hanging from their wrists in a secret underground fallout shelter he discovered behind an abandoned house on the outskirts of town.
Robert Englund, legendary star of A Nightmare on Elm Street, peels back the Freddy Krueger mask and reveals the stuff of every horror buff’s dreams. ONE...TWO...FREDDY'S COMING FOR YOU... You've seen him in the A Nightmare on Elm Street series—and in your darkest dreams. The sadistic killer with the flame-charred face. The knife-blade claws. The razor-sharp wit. Freddy...But you've never seen him like this. Unflinching. Uncensored. Unmasked. Meet Robert Englund, the award-winning actor best known for his role as Freddy Krueger—the legendary horror icon featured on the American Film Institute's "100 Greatest Heroes and Villains" roster—a character as unforgettable and enduring as Bela...
In the last three decades since the fall of the Berlin Wall, there has been a vast amount of study looking at transforming the planned economy to a market economy from both theoretical and empirical aspects. This book provides an overview and insight into transition economies in the recent decades and looks at key economics topics from the so-called “transition strategy debate” to environmental reform. The book also includes an analytical review and meta-analysis of the existing literature. By integrating theoretical discussions and synthesizing empirical findings in a systematic manner, this book may help to enlighten the debate on the timing, speed, and policy sequence of economic transition. The book will particularly appeal to researchers, policy makers, other practitioners, and under- and post-graduate students who are interested in transition economies in Eastern Europe, the former Soviet Union, Southeast Asia, and China. It aims to be read as an advanced reader.
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
American Ideal: How American Idol Constructs Celebrity, Collective Identity, and American Discourses explores ideals associated with American Idol, and includes deep examinations of contextual press coverage, official message boards, and the show itself. It finds that the representation of an idealized American culture endorses and supports contemporary cultural, economic, and institutional ideologies, particularly values of celebrity, beauty, American identity, and capitalism.
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The currency is fame, and it's bigger than money, more desired than power. Each season American Idol delivers on a promise whose epic scope is unparalleled in the annals of competition: to take an unknown dreamer from the middle of America and turn him or her into a genuine star. It has become not only the biggest show on television, but the biggest force in all of entertainment; its alumni dominate the recording charts and Broadway, win Academy Awards, and sweep up Grammys. In fact, American Idol has reshaped the very idea of celebrity. But it didn't start out that way. When the little singing contest debuted as a summer replacement on the U.S. airwaves, it was packed between reruns and low...