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Mission Accomplished: The Complete Story of the First Brazilian Space Mission
Experience the extraordinary journey of Brazil's first professional astronaut in this inspiring book, where dreams, determination, and success converge. Witness first-hand a remarkable moment in the history of Brazil’s space flight. Marcos Pontes unveils the awe-inspiring journey of a humble individual who dared to chase an impossible dream. With unwavering belief, relentless hard work, and tireless persistence, he overcame every obstacle that stood in his way, exceeding all expectations to soar into space. This is a story of dreams achieved, determination that knows no bounds, and a triumphant path to success. Now, embark on that journey with Marcos Pontes as you experience his remarkable story within the pages of Mission Accomplished!
Ecological Sustainability for Non-timber Forest Products
There is growing knowledge about and appreciation of the importance of Non-timber Forest Products (NTFPs) to rural livelihoods in developing countries, and to a lesser extent, developed countries. However, there is also an assumption on the part of policy-makers that any harvesting of wild animal or plant products from the forests and other natural and modified ecosystems must be detrimental to the long-term viability of target populations and species. This book challenges this idea and shows that while examples of such negative impacts certainly exist, there are also many examples of sustainable harvesting systems for NTFPs. The chapters review and present coherent and scientifically sound information and case studies on the ecologically sustainable use of NTFPs. They also outline a general interdisciplinary approach for assessing the sustainability of NTFP harvesting systems at different scales. A wide range of case studies is included from Africa, Asia and South America, using plant and animal products for food, crafts, textiles, medicines and cosmetics.
Marketing is Finance is Business
Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. In his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us, in 4 stages 1) Look up: how to change our mindset from Thinking and Accting "Local/Global" to "Galactic" 2) Get your basic wings to fly: Understand the key historical models used in marketing and finance - the ones BOTH the CMO and CFO should know 3) (Re)Discover Burggraeve's 8 Marketing Fundamentals 4) Speak Better Wall Street - discover Alpha M - the world's first ever marketing model
A Mother's Lament
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Living Language
Accessible and clearly written, Living Language: An Introduction to Linguistic Anthropology introduces readers to the study of language in real-life social contexts around the world through the contemporary theory and practice of linguistic anthropology. A highly accessible introduction to the study of language in real-life social contexts around the world Combines classic studies on language and cutting-edge contemporary scholarship and assumes no prior knowledge in linguistics or anthropology Provides a unifying synthesis of current research and considers future directions for the field Covers key topics such as: language and gender, race, and ethnicity; language acquisition and socialization in children and adults; language death and revitalization; performance; language and thought; literacy practices; and multilingualism and globalization
TIME TALENT ENERGY
社員の生産性が低いのは、働き方の問題というよりも「時間・人材・意欲」マネジメントの問題だった！ 戦略コンサルティングファーム、ベイン・アンド・カンパニーの調査で、 組織の希少資源である時間・人材・意欲を効率的に配分している好業績の企業は、そうでない企業に比べて生産力指数が40%も高いことが明らかになった。 とりわけ、最も重要な仕事を最も優秀な「Aクラス人材」で編成したチームにやらせているかどうかで生産性に決定的な差がつく。 日本語版出版を期に行った調査では、日本企業の組織...
In Pursuit of Pennants
The 1936 Yankees, the 1963 Dodgers, the 1975 Reds, the 2010 Giants—why do some baseball teams win while others don’t? General managers and fans alike have pondered this most important of baseball questions. The Moneyball strategy is not the first example of how new ideas and innovative management have transformed the way teams are assembled. In Pursuit of Pennants examines and analyzes a number of compelling, winning baseball teams over the past hundred-plus years, focusing on their decision making and how they assembled their championship teams. Whether through scouting, integration, instruction, expansion, free agency, or modernizing their management structure, each winning team and each era had its own version of Moneyball, where front office decisions often made the difference. Mark L. Armour and Daniel R. Levitt show how these teams succeeded and how they relied on talent both on the field and in the front office. While there is no recipe for guaranteed success in a competitive, ever-changing environment, these teams demonstrate how creatively thinking about one’s circumstances can often lead to a competitive advantage.
Time, Talent, Energy
Managing Your Scarcest Resources Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization--resources that are too often squandered. There's plenty of advice about how to manage them, but most of it focuses on individual actions. What's really needed are organizational solutions that can unleash a company's full productive power and enable it to outpace competitors. Building off of the popular Harvard Busin...
