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Opinion Polls and the Media
  • Language: en
  • Pages: 368

Opinion Polls and the Media

  • Type: Book
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  • Published: 2012-04-05
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  • Publisher: Springer

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Election Posters Around the Globe
  • Language: en
  • Pages: 397

Election Posters Around the Globe

  • Type: Book
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  • Published: 2017-04-03
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  • Publisher: Springer

This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.

Twitter and Elections around the World
  • Language: en
  • Pages: 271

Twitter and Elections around the World

  • Type: Book
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  • Published: 2016-09-01
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  • Publisher: Routledge

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Whereas much scholarship to date has focused primarily on Twitter’s political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter effect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitte...

The SAGE Handbook of Political Advertising
  • Language: en
  • Pages: 505

The SAGE Handbook of Political Advertising

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of poli...

Encyclopedia of Political Communication
  • Language: en
  • Pages: 1105

Encyclopedia of Political Communication

2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and...

Routledge Handbook of Political Advertising
  • Language: en
  • Pages: 439

Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertis...

Routledge International Handbook on Electoral Debates
  • Language: en
  • Pages: 370

Routledge International Handbook on Electoral Debates

  • Type: Book
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  • Published: 2020-04-29
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  • Publisher: Routledge

This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framework to understand this phenomenon and point to promising directions for new research on the evolution of electoral debates and the practical considerations that different country-level experiences can offer. Three indicators to help analyze electoral debates inform this Handbook: the level of experience of each country in the realization of electoral debates; geopolitical characteristics linked to political influence; and democratic stability and ele...

Perspectives on Populism and the Media
  • Language: en
  • Pages: 371

Perspectives on Populism and the Media

  • Type: Book
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  • Published: 2020-05-28
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  • Publisher: Unknown

This volume assembles a wide range of perspectives on populism and the media, bringing together various disciplinary and theoretical approaches, authors and examples from different continents and a wide range of topical issues. The chapters discuss the contexts of populist communication, communication by populist actors, different types of populist messages (populist communication in traditional and new media, populist criticism of the media, populist discourses related to different topics, etc.), the effects and consequences of populist communication, populist media policy and anti-populist discourses. The contributions synthesise existing research on this subject, propose new approaches to it or present new findings on the relationship between populism and the media.

The Handbook of International Advertising Research
  • Language: en
  • Pages: 574

The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Political Populism
  • Language: en
  • Pages: 438

Political Populism

All over Europe, we are currently witnessing populist political parties and figures enjoying success in elections and mobilising the electorate against the supposed elite. The most recent example of this political development is the Brexit campaign in the UK, which demonstrated that populists can exert considerable influence over political decisions. Populist parties are also enjoying election successes outside Europe; this phenomenon has been occurring in the US and Latin America for a long time, for example. The new "Handbook on Political Populism" offers a comprehensive theoretical and empirical introduction to populist politics in Europe, the Americas and beyond. It focuses on explaining the phenomenon of populism as a consequence of the crisis of the representational system and aims to highlight the controversies and limits of current academic research and debate on the subject.