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Controlling the Message
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
The Only Constant is Change
Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral,...
Citizens and E-Government: Evaluating Policy and Management
"This book examines the role that citizens play in the development of electronic government or e-government,specifically focusing on the impact of e-government and citizens, exploring issues of policy and management in government"--Provided by publisher.
Politics, Democracy and E-Government: Participation and Service Delivery
"This book examines how e-government impacts politics and democracy in both developed and developing countries"--Provided by publisher.
New Directions in Media and Politics
It would be difficult to find a more interesting topic than the relationship between the news media and politics, especially given that Americans are now living in the "Twitter presidency" of Donald Trump. Academic research in the area of media and politics is rapidly breaking new ground to keep pace with prolific media developments and societal changes. This innovative, up-to-date text moves beyond rudimentary concepts and definitions to consider exciting research as well as practical applications that address monumental changes in media systems in the US and the world. This carefully crafted volume explores key questions posed by academics and practitioners alike, exposing students to rigo...
Political Marketing in Retrospective and Prospective
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
The Internet and the 2020 Campaign
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
Still a Man's World
Men who do "women's work" have consistently been the butt of jokes, derided for their lack of drive and masculinity. In this eye-opening study, Christine Williams provides a wholly new look at men who work in predominantly female jobs. Having conducted extensive interviews in four cities, Williams uncovers how men in four occupations—nursing, elementary school teaching, librarianship, and social work—think about themselves and experience their work. Contrary to popular imagery, men in traditionally female occupations do not define themselves differently from men in more traditional occupations. Williams finds that most embrace conventional, masculine values. Her findings about how these ...
Annual Report
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