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You, Inc.
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Our Family Has Cancer, Too!
When their mother is diagnosed with cancer, sixth grader Tim and his younger brother visit her in the hospital, learn about radiation and chemotherapy, and help with the chores at home.
Let's Close a Deal
Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion. The closing part of a negotiation should honor everyone involved instead of taki...
Our Family Has Cancer Too
When their mother is diagnosed with cancer, sixth grader Tim and his younger brother visit her in the hospital, learn about radiation and chemotherapy, and help with the chores at home.
Your Guardian Angel's Gift
Into every life come moments when adversity seems to overwhelm us. We feel hopeless and afraid. But soon we call on a trait that makes us human: our will to survive, and then thrive. Christine K. Clifford is an award-winning author and speaker who has worked with thousands of organizations worldwide to help people cope with adversity. From her experiences, she felt compelled to deliver a message to anyone seeking hope in the face of challenge. This book is the result. It recites a poem Christine wrote on a plane to remind herself, as she glanced into the heavens, of an unforgettable message to live by: there is no force on earth more powerful then hope.
How Can I Help?
A collection of helpful, easy, and fun things to make a cancer patient's life just a little - or a lot - easier. For caregivers, friends, and family members.
Laugh 'til it Heals
Christine Clifford says, “laughter reaches a place no medicine can touch; the soul”. She firmly believes, that during her cancer, laughter saved something as important as her life during cancer: her spirit. All too often our sense of humor escapes us in times of trouble, yet Christine believes laughter has many therapeutic effects and can assist in fighting illness. She is founder of The Cancer Club® (www.CancerClub.com) and Laugh ‘Til It Heals is being published in response to the thousands of funny stories Christine has been collecting from Club members since she started the company in 1995. Laugh ‘Til it Heals explores the humorous side of cancer while also providing information ...
Selling the Invisible
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
