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Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Qualitative Research Methods in Public Relations and Marketing Communications
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Subject Librarians
The university subject librarians' role is at the centre of new models of teaching and learning, yet further debate and published contributions are still needed to shape its future direction. Subject Librarians: Engaging with the Learning and Teaching Environment assesses trends and challenges in current practice, and aims to encourage renewed thinking and improved approaches. Its editors and authors include experienced practitioners and academics. At a time of great change and increasing challenges in higher education this book offers directors of academic services, library managers, librarians and lecturers a chance to reflect on the key issues and consider the needs of the learning community. Subject Librarians: Engaging with the Learning and Teaching Environment also provides a perspective on current practice and a reference source for students of Information Management and Information Studies.
Qualitative Communication Research Methods
There are not many textbooks available (if any) that can match [this book's] intelligence.
Creating Value
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the ...
Basic Concepts for Qualitative Research
With the move towards evidence-based practice and emphasis placed on multidisciplinary research teams, there is a growing use of qualitative research methods. Qualitative research looks at processes as well as outcomes and enables data to be gathered on a range of human experience, taking a person-centred and holistic approach. Basic Concepts for Qualitative Research is a highly accessible text which provides researchers with quick access to descriptions and explanations of the concepts and methods used in qualitative research. The book's entries are ordered alphabetically for quick and easy access to the information. Links are included in each entry so that the reader can follow a particular line of enquiry. Suggested further reading is included to encourage deeper exploration of a particular approach or method. It will provide a comprehensive range of the most commonly used terms and methods within qualitative research.
eSports Yearbook 2013/14
This year issue contains several articles about major eSport topics in 2013 and 2014. André Fagundes Pase and Heelary Schultz wrote about Brazil. Matt Demers wrote a detailed story about commentators. Dominik Härig and Tilo Franke chose topics about marketing and marketisation in eSports. The eSports Yearbook is a collection of articles about eSports.
The Routledge Handbook of Critical Public Relations
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
The Roots of Radicalization
In The Roots of Radicalization: Disrupted Attachment Systems and Displacement, Victor Counted examines the expressions of attachment-related radicalization. Counted argues that radicalization is rooted in experiences of disrupted attachment in religion, places, or with people who are perceived as sources of security.
Disney Princesses and Tween Identity
Disney Princesses and Tween Identity: The Franchise in Illiberal Hungary examines how tweens in illiberal Hungary construct verbal and visual identities through engagement with Disney princess animations. Presenting and analyzing ethnographic research in the form of interviews with Hungarian tweens around the time of the populist government’s winning the general elections in 2018, Anna Zsubori reveals the importance of social and cultural context in establishing the Disney princess phenomenon as a heterogeneous cultural force. The ambivalent and sometimes even contradictory ideas of identity expressed by the tweens highlight the role that diverse audiences, local negotiations, and dynamic discourses play in the reception of the Disney princess animations. Combining thematic and semiotic textual analyses of the conversations, tweens’ drawings and building blocks, and broader contextual examinations of the sessions with Hungarian children, this book offers original contributions on both theoretical and methodological levels.
