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Christoph Breuer
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Sport Clubs in Europe
This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport clubs in twenty European countries. Containing both empirical data and information on the political and historical backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical approach of the book and a description of the framework used for the country chapters. Second, the country chapters, written by experts within the field, provide a systematic overview of the available information on sp...
The Economics of Sport, Health and Happiness
Including an array of distinguished contributors, this novel book fills a gap in the literature by addressing an important yet under researched issue in the field of sports economics. It places great emphasis on the notion that sport is a significant component for improving the happiness, health and well being of citizens, communities and society as a whole. In so doing, it addresses whether, in an environment of increasing pressure on public spending, governments should continue to subsidise sporting activities at the expense of other public resources. Written is a clear and accessible style, this pioneering book explores a number of specific issues including: the relationship between sport and happiness the effect of sport on health, including the capacity of sport and exercise to reduce spending on medical expenses the relationship between sport and productivity whether sport as a leisure activity can improve quality of life. Innovative and original, this volume will strongly appeal to students and researchers of sport, health and welfare economics.
Running across Europe
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Global Sport Marketing
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Critical Issues in Global Sport Management
The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well...
Global Sport Management
The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management.
Encyclopedia of Sports Management and Marketing
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
The Governance of Philanthropic Foundations in Authoritarian China
This book is the first monograph to provide a multilevel analysis of power dynamics underlying the governance of philanthropic foundations in the authoritarian context of China. As a special kind of organization with a democratic culture, Chinese foundations’ governance is under more pressure than we realize. The government has been evolving its methods to impose stringent control over foundations (Chapter 3) and “purer” foundations highly dependent on individual donations are more likely to adopt authoritarian leadership styles rather than being mechanisms spreading democratic values in Chinese society (Chapter 4). However, this practice does not come without a price. Given power’s ...
