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This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today’s reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you’re a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.
This volume is divided into three sections. The first explores the pedagogical interventions that are focused on the performance of translation. The second part discusses approaches to translator training. The third part examines some of the pedagogical opportunities and challenges.
People, young and old, need stars to guide them. They need models to construct their own identity, to build their self-esteem, to change the way they see the world and to overcome their own and others’ prejudice. During my childhood, many stars were pointed out to me. I admired them, dreamt about them: Socrates, Baudelaire, Einstein, Marie Curie, General de Gaulle, Mother Teresa... But nobody ever spoke to me about black stars. The world of my education was white, from the colour of the school walls to the pages of my textbooks. I knew nothing about my own ancestors. Slavery was the only black subject ever mentioned. In this vision, the history of Black people could only ever be a vale of ...
Parlez-vous Français? This collection of popular compositions for flute illustrates French musical styles at the end of the nineteenth century and beginning of the twentieth century. Written information about the composers and French musical styles is included as well as keyboard accompaniments. the pieces include popular and enjoyable pieces by Debussy, Satie, Fauré, Boisdeffre, Saint-Saëns. on the CD, a native French speaker introduces all of the works in the book, helping you learn correct pronunciation of the composers' names and performance markings. Play along with the piano accompaniment tracks for all pieces in the book. Accompaniment tracks reflect nuances in tempo, phrasing and articulation used by professional performers. All works are set at a performance tempo and can be used in the practice, studio or recital setting.
Improve your Translation Skills in eight easy lessons, in areas such as news, Law, medicine, business and more
This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and training. It provides insights into research paradigms, theories and methods while also highlighting the practical use of LSPs in concrete discourse situations. The volume is transdisciplinary oriented with a firm basis in the language sciences, including terminology, knowledge transfer, multilingual and cross-cultural exchange.