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Play Bigger
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
The Entrepreneur's Weekly Nietzsche
FRIEDRICH NIETZSCHE-PATRON PHILOSOPHER OF TODAY'S DISRUPTIVE ENTREPRENEURS His favorite personality was a "free spirit" an obsessed individual with a vision of the future and the will to make it so, a rebel who creates the future with childlike enthusiasm. Now, serial entrepreneur Dave Jilk and venture capitalist Brad Feld extract from Nietzsche a modern Art of War, connecting the dots to our high-tech business environment. Each quick, digestible chapter expands on a quote from Nietzsche to stimulate your thinking about a vital aspect of entrepreneurship, and stories from entrepreneurs help make the ideas concrete. Understand why hitting bottom might be the best thing that can happen, how your firm's "artistic style" can align your organization, and the role obsession plays in your success-and your definition of it. Glean insight and inspiration from every page of this surprising, approachable gem.
Why Are We Yelling?
‘This is a life-changing book. Read it three times and then give a copy to anyone you care about. It will make things better’ – Seth Godin, author of This Is Marketing Why Are We Yelling? is Buster Benson’s essential guide to having more honest and constructive arguments. Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional...
Category Creation
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail o...
Superconsumers
Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they ca...
The Eventual Millionaire
Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level. There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay ...
Writing Creative Non-Fiction
Writers of creative non-fiction are often expected to be able to recreate reality, to deal with, or even access, a singular truth. But the author, like any human, is not an automaton remotely tasked with capturing a life or an event. Whether we tell stories and understand them as fiction or non-fiction, or whether we draw away from these classifications, writers craft and shape writing all writing. No experience exists on a flat plane, and recounting or interpreting events will always involve some element of artistic manipulation: every instance, exchange, discussion, event is open to multiple interpretations and can be described in many ways, all of which are potentially truthful. Writing C...
Duped
Abby Ellin was shocked to learn that her fiancéas leading a secret life. But as she soon discovered, the world is full of people who aren't what they seem. From Abby Ellin's first date with the Commander, she was caught up in a whirlwind. Within six months he'd proposed, and they'd moved in together. But soon, his exotic stories of international espionage began to unravel. Finally, it all became clear: he was lying about who he was. After leaving him and sharing her story, she was floored to find out that her experience was far from unique. People everywhere, many of them otherwise sharp-witted and self-aware, are being deceived by their loved ones every day. In Duped, Abby Ellin studies the art and science of lying, talks to people who've had their worlds upended by duplicitous partners, and writes with great openness about her own mistakes. These remarkable stories reveal how often we encounter people whose lives beneath the surface are more improbable than we ever imagined.
Embrace the Suck
Get into the Navy SEAL mindset with this raw, brutally honest, in-your-face self-help guide that will teach you how to thrive on adversity. During the brutal crucible of Navy SEAL training, instructors often tell students to "embrace the suck." This phrase conveys the one lesson that is vital for any SEAL hopeful to learn: lean into the suffering and get comfortable being very uncomfortable. In this powerful, no-nonsense guide, Navy SEAL combat veteran turned leadership expert Brent Gleeson teaches you how to transform every area of your life—the Navy SEAL way. Can anyone develop this level of resilience? Gleeson breaks it down to a Challenge-Commitment-Control mindset. He reveals how resi...
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