You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
None
None
None
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new way...
Words held for ransom in exchange for meaning. Synopsis: The Answers to a Universe Lost in a Game of lesser Gods.
This book argues that journalism should treat itself as an academic discipline on a par with history, geography and sociology, and as an art form in its own right. Time, space, social relations and imagination are intrinsic to journalism. Chris Nash takes the major flaws attributed to journalism by its critics—a crude empiricism driven by an un-reflexive ‘news sense’; a narrow focus on a de-contextualised, transient present; and a too intimate familiarity with powerful sources—and treats them as methodological challenges. Drawing on the conceptual frameworks of Pierre Bourdieu, David Harvey, Henri Lefebvre, Michel-Rolph Trouillot and Gaye Tuchman, he explores the ways in which rigoro...
A celebration of architecture from around the world profiling todays leading firms. The top one hundred firms.
Transport economics and policy analysis is a field which has seen major advances in methodology in recent decades, covering issues such as estimating cost functions, modelling of demand, dealing with externalities, examining industry ownership and structure, pricing and investment decisions and measuring economic impacts. This Handbook contains reviews of all these methods, with an emphasis on practical applications, commissioned from an international cast of experts in the field.
In this text Bruns investigates the recent phenomenon of philosophers taking an interest in literature and literary theory.