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Social Media and Politics in Turkey
This book focuses on media and zeroes in some critical and oppositional aspects of internet usage within Turkey. It does not radically challenge some works on Turkey’s recent grand narrative but presents empirical and minor accounts to this. However, in elaborating the long history of relatively resilient and multilayered oppositional digital media networks in Turkey, this book insists that an idea of authoritarian turn may be misleading as the internet communications are exposed to repressive measures and surveillance tactics from the very beginning of the country’s recent past. While discussing from citizen journalism practices to political trolls and from Gezi Park protests to disinformation campaigns, this book pays tribute to digital activists and points out that mobilizing through digital networks can present glimmers of hope in challenging authoritarian regimes.
Marketing Management and Strategy
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Displaced Archives
Displaced archives have long been a problem and their existence continues to trouble archivists, historians and government officials. Displaced Archives brings together leading international experts to comprehensively explore the current state of affairs for the first time. Drawing on case studies from around the world, the authors examine displaced archives as a consequence of conflict and colonialism, analysing their impact on government administration, nation building, human rights and justice. Renewed action is advocated through considerations of the legal approaches to repatriation, the role of the international archival community, ‘shared heritage’ approaches and other solutions. The volume offers new theoretical, technical and political insights and will be essential reading for practitioners, academics and students in the field of archives, cultural property and heritage management, as well as history, politics and international relations.
Digital Marketing
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Theorizing Communication
This is the first book to offer a detailed intellectual history of communication study over the last century. Schiller looks at the relationship between early communication theory and contextualizing social and economic changes, and finds that the evolving dualism between intellectual and manual labor became deeply embedded in the work of theorists, even into our own time. Close attention is paid to leading thinkers in the field, including John Dewey, C. Wright Mills, Raymond Williams, Stuart Hall, and Daniel Bell.
Byzantine Monuments of Istanbul
This book is about the Byzantine monuments of Istanbul, most notably, Haghia Sophia. The remains of the land and sea walls, the Hippodrome, imperial palaces, commemorative columns, reservoirs and cisterns, an aqueduct, a triumphal archway, a fortified port, and twenty churches are also described in chronological order in the context of their times. These "monuments" are viewed in relationship to the political, religious, social, economic, intellectual and artistic developments of the Byzantine dynasties.
International Poisonous Plants Checklist
Knowledge of plant toxicity has always been important, but the information has not always been reliable. Now, increasing international trade is drawing attention to the inadequacy of regional information and highlighting the geographical fragmentation and notorious discrepancies of thinly documented information. The international community of safet
Digital Futures
Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies? This is a groundbreaking exploration of the social and environmental impacts and opportunities of the new economy. It brings together the leading thinkers and visionaries from the worlds of policy, business and academia in an insightful, vigorous and at times controversial examination of the impact e-commerce will have on the way we live and work, and on the environment on which we all depend.
How to Dotcom
Shows would-be Internet entrepreneurs how to create a successful business in cyberspace, and offers advice on topics from site building and funding to marketing and sales.
E-business and E-challenges
A discussion of issues relating to the development of e-business and e-challenges. It demonstrates that innovation is the key to the future and the human drive to understand nature is the key to future innovation. Society must do all it can to preserve, nurture and encourage curiosity.
