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This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors’ years of experience in the political sphere. The book features step-by-step instructions for an entire campaign: from the planning stages to the election. Perfect for community-based elections and grassroots campaigns.
In three chapters, this manual describes how a school board campaign should operate and presents an action plan for board candidates and their supporters. Chapter 1 discusses the candidate's role and duties. It covers the school board itself, qualifications for candidates, precampaign preparation, time required for a campaign, selection of a campaign manager, candidate preparation (including interviews, background reading, written and oral presentations, briefings, and community outreach), and campaigning itself, involving public appearances, door-to-door activities, press relations, name recognition, and meetings with the campaign manager, workers, and committee chairpersons. Chapter 1 also...