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Redfern's Nursing Older People
Redfern’s Nursing Older People provides accessible, evidence-based information for nurses, care assistants and other health professionals wanting to improve the quality of health and social care for older people. Republished for the first time since 2006, this fifth edition has been comprehensively revised and rewritten by a large team of expert contributors, while preserving the person-centred spirit of earlier editions. It applies best evidence in straightforward and practical ways to the demographic, physical, psychological, social and emotional challenges of ageing, with a focus on supporting independence and health maintenance. With new contributions covering emerging challenges such ...
Rigorous Magic
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Living with Alzheimer's
News of Alzheimer’s disease is constantly in the headlines. Every day we hear heart-wrenching stories of people caring for a loved one who has become a shell of their former self, of projections about rising incidence rates, and of cures that are just around the corner. However, we don't see or hear from the people who actually have the disease. In Living with Alzheimer’s, Renée L. Beard argues that the exclusively negative portrayals of Alzheimer’s are grossly inaccurate. To understand what life with memory loss is really like, Beard draws on intensive observations of nearly 100 seniors undergoing cognitive evaluation, as well as post-diagnosis interviews with individuals experiencin...
Adolescents
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Cost-Benefit Analysis
A comprehensive and authoritative introduction to cost-benefit analysis that aims to be readable and user-friendly.
Preventing Dementia?
The conceptualization of dementia has changed dramatically in recent years with the claim that, through early detection and by controlling several risk factors, a prevention of dementia is possible. Although encouraging and providing hope against this feared condition, this claim is open to scrutiny. This volume looks at how this new conceptualization ignores many of the factors which influence a dementia sufferers’ prognosis, including their history with education, food and exercise as well as their living in different epistemic cultures. The central aim is to question the concept of prevention and analyze its impact on aging people and aging societies.
Succeeding as a nurse
'Succeeding as a Nurse' is an invaluable book for aspiring nurses, new nurses and those who are further into their careers. It combines general guidance and information with an insight into the working lives of today’s successful nurses. The first part of the book, 'Key skills', looks at the general skills required by a successful modern nurse, from writing skills to time management, and from coping with violence to getting the most out of training. The second part, 'Career destinations', is written by contributors working in specific nursing or nursing-related roles. They tell it how it is – what the job is like, what type of person would enjoy it and how you can get there if you think it could be for you. Most importantly, they pass on their own tips and advice so you can benefit from their experience. So if you’re on the path to success already, or you’re just starting out, give yourself a helping hand with Succeeding as a Nurse.
