Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Scoring Points
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Big Data Applications for Improving Library Services
Today, libraries must provide various web-based services, social media, and internet to patrons in order to adequately support their information needs. In addition to these services, the maintenance of online literature, databases, data sets, and archives cause librarians to have to handle huge amounts of data each day. Big data can support with quality improvement and problem solving to improve library services and can help librarians to provide up-to-date and innovative real-time services to library users. Big Data Applications for Improving Library Services is an essential scholarly publication that examines the implications and applications of big data analytics on services provided by libraries. Highlighting a wide range of topics such as data analytics, mobile technologies, and web-based services, this book is ideal for librarians, knowledge managers, data scientists, data analysts, cataloguers, academicians, IT professionals, researchers, and students.
The Female Lead
This is a one-of-a-kind book, which will motivate generations of girls and women for years to come, The Female Lead is a collection of portraits - in their own words - of over 50 inspirational women who changed the world around them. With stunning photography and heartfelt, personal interviews, this will inspire a whole generation of young women. 'A truly inspirational book' -- ***** Reader review 'Beautifully written and illustrated' -- ***** Reader review 'A beautiful, inspiring book' -- ***** Reader review 'Loved it! Truly inspiring!' -- ***** Reader review 'Inspiring and motivating with beautiful images' -- ***** Reader review *************************************************************...
Atlas of Petromodernity
The Atlas of Petromodernity is many things in one: historical and geographical non-fiction, cultural theory essay, and picture book. In forty-four short essays, inspired by an equal amount of pictorial findings, Klose and Steininger develop a technical, geographical, political, and speculative panorama of the declining era of petroleum modernity. The authors stroll through Baku, Rotterdam, and Louisiana, into Manchuria and through the Vienna Basin. They read Bertolt Brecht, technical manuals, and petroculture theory, and they listen to Neil Young. They go to the moon, through refineries and over highways emptied by the COVID-19 pandemic. They confront petrochemistry with petromelancholy, catalysis with catharsis, cosmos with cosmetics. The Atlas of Petromodernity tackles the contradictory ambivalences of a substance that has been vital for our epoch, and whose roles and meanings need to be understood in order to be able to leave this epoch behind.
Scoring Points
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UK's second largest grocer came not only to dominate superketing in the UK, but created on or Europe's fastest growing financial service companies, launched the world's largest internet grocery business and created a global retail giant selling everything from travel insurance to television. How was this achieved? By getting to know its customers better. behind-the-scenes look at what customer loyalty means, how it works, and how it should change the way companies sell and the way we shop.
The Law of Electronic Commerce
Annotation New edition of a study of the law of electronic commerce, which requires the simultaneous management of business, technology and legal issues. Winn (law, Southern Methodist U.) and Wright (a business lawyer in Dallas) present 21 chapters that discuss introductory material such as business and technologies of e-commerce, getting online, jurisdiction and choice of law issues, and electronic commerce and law practice; contracting; electronic payments and lending; intellectual property rights and rights in data; regulation of e-business markets; and business administration. Presented in a three-ring binder. Annotation c. Book News, Inc., Portland, OR (booknews.com)
The Intelligent Company
Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages. As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the se...
Artificial Intelligence and Machine Learning in the Travel Industry
Over the past decade, Artificial Intelligence has proved invaluable in a range of industry verticals such as automotive and assembly, life sciences, retail, oil and gas, and travel. The leading sectors adopting AI rapidly are Financial Services, Automotive and Assembly, High Tech and Telecommunications. Travel has been slow in adoption, but the opportunity for generating incremental value by leveraging AI to augment traditional analytics driven solutions is extremely high. The contributions in this book, originally published as a special issue for the Journal of Revenue and Pricing Management, showcase the breadth and scope of the technological advances that have the potential to transform the travel experience, as well as the individuals who are already putting them into practice.
I'm Not a Numbers Person
How often have you heard it said, or even said yourself, ‘I’m not a numbers person?’ Well, Dr Selena Fisk believes we no longer have a choice. Data is everywhere. Smart watches track our steps and heart rate, social media platforms recommend people we might know and products we might like, and map applications suggest when we should leave home depending on the traffic. When you get off the phone to a customer service representative, you are asked to take a survey. Why? Because the data from the survey drives business decisions. Numbers are all around us and can help us make better decisions. The good news is that anyone can become a numbers person. I’m Not a Numbers Person shows you how to collect data in your working life, how to interpret it, present it visually and understand the story that it tells. These stories will be powerful for decision-making and for driving growth and productivity in your organisation. Whether you’re a solopreneur, a small business owner, an emerging leader, or in an executive leadership role, this book is a must-have guide to understanding data and making better decisions in the 21st century.
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
