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The Culture Code
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invis...
Summary of Clotaire Rapaille's The Culture Code
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The best way to illustrate the five principles of cultural Codes is to look at them in the context of an actual discovery. I took a group of people and explained how they could help discover the American Code for cars. #2 The first principle of the Culture Code is that the only way to understand what people really mean is to ignore what they say. When asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear. #3 The discovery session is when participants begin to say what they really mean. They begin to access a different part of their brains, which allows them to access their instincts. The answers they give now come from their reptilian brains. #4 Emotions are the keys to learning. The stronger the emotion, the more clearly the experience is learned. We do most of our learning when we are children. By the time we are seven, most of our mental highways have been constructed. But emotion continues to provide us with new imprints throughout our lives.
You, Your Child and School
International bestselling authors of The Element As a parent, what should you look for in your children's education? How can you tell if their school is right for them, and what can you do if it isn't? In this important new book, Sir Ken Robinson, one of the world's most influential voices in education, offers clear principles and practical advice on how to support your child through the education system, or outside it. Dispelling myths, tackling controversies and weighing up the main choices, You, Your Child, and School is a key book for parents to learn about the kind of education their children really need and what they can do to make sure they get it.
Creative Schools
A revolutionary reappraisal of how to educate our children and young people by Ken Robinson, the New York Times bestselling author of The Element and Finding Your Element. Ken Robinson is one of the world’s most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization’s history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critical issues of our time: how to transform the nation’s troubled educational system. At a time when standardized testing businesses are raking in huge profits, when many schools are struggling, and students and educators everywhere are suffering under the...
The Global Code
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications ...
Business Across Cultures
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Finding Your Element
Ken Robinson, author of the international bestseller The Element and the most viewed talk on TED.com, offers a practical guide to discovering your passions and natural aptitudes, and finding the point at which the two meet: Finding Your Element. Through a range of stories from his own experience and those of people from all walks of life, Ken Robinson explores the diversity of intelligence and the power of imagination and creativity. For some, finding their element has brought fame and success, like Ellen McArthur's unusual journey from growing up in a landlocked ex-mining town to achieving sailing glory. However many of the inspiring stories are of ordinary people who read the first book an...
The Hummer
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
The Signifying Self
The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.
Life's a Pitch
Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch.What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?Philip Delves Broughton - author of the bestselling What They Teach You At Harvard Business School - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make...
