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Technical Writing for Today and Tomorrow
Technical Writing for Today and Tomorrow offers students a comprehensive approach to the process and products of technical writing. In addition to grounding scientific and industrial writing in rhetorical practice and compositional models, the text tackles contemporary issues related to technical writing, including scientific literacy, intellectual property, collaborative writing, emerging media, and more. The book offers an integrated approach to communicatio
The Gene Book
The Gene Book: Explorations in the Code of Life is designed to introduce undergraduate college students to foundational concepts in genetics. The text provides in-depth coverage of the essential principles of genetics, from Mendel to molecular gene therapy, and reads like a story, guiding readers through each of these areas in an interesting, engaging, and enlightening way. Milestone scientific discoveries introduce conceptual topics in each of the 10 chapters. The significance of each genetics paradigm is reinforced by the meaningful research context in which it is placed, whether the focus is single gene inheritance of disorders such as PKU and cystic fibrosis, or more complex genetic phen...
Making Black Lives Matter
Download your free digital copy of Making Black Lives Matter: Confronting Anti-Black Racism! At the heart of racist attitudes and behaviors is anti-Black racism, which simply put, is the disregard and disdain of Black life. Anti-Black racism negatively impacts every aspect of the lives of Black people. Edited by renowned scholar and psychologist Kevin Cokley, Making Black Lives Matter: Confronting Anti-Black Racism explores the history and contemporary circumstances of anti-Black racism, offers powerful personal anecdotes, and provides recommendations and solutions to challenging anti-Black racism in its various expressions. The book features chapters written by scholars, practitioners, acti...
Social Media in the Digital Age
Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public rela...
The Law Lab Book
The Law Lab Book: Case Studies for Legal Learning surveys the historical development and modern application of key areas of law in the United States. Through a collection of dynamic role-playing exercises, the book challenges students to apply the law in different scenarios and learn about the varied work of different legal professionals. The book is organized into 17 chapters. Within each chapter, students read about key legal concepts and then work together in a group as prosecutors, legislators, justices, ethics panelists, and others to resolve a Law Lab. For each Law Lab, students review the substance of the law and then consider the central issue of the lab, focusing on the facts and le...
Crime and Media Studies
"Crime and Media Studies concisely and efficiently pulls the curtain back on the reality of crime and punishment and the role media has played in the United States becoming the world's leader in incarceration. By addressing literacy rates that have remained virtually unchanged since 1935, the stark ramifications of the communication disconnect between those who study key issues and the ordinary citizen is explored. Crime and Media Studies calls for the dismantling of ideological divides between qualitative and quantitative researchers in favor of a united multidisciplinary front to create an informed citizenry. Divided into the key parts of the criminal justice system (crime, law enforcement...
Communication Is ... (First Edition)
Featuring diverse chapters written by thirty principal scholars in the discipline, Communication Is...Perspectives on Theory is an innovative and evocative collection that examines what communication theory is and how it functions. Throughout the text, each scholar offers unique and insightful perspective, exposing readers to the myriad ways in which to analyze, understand, and think about communication. The book helps readers envision communication in alternative ways and better understand how various ideas and viewpoints within the discipline can work together to expand the overarching definition of communication. Nineteen different completions of "communication is" give voice to contempla...
Corporate Finance: Foundations of Value Optimization and Survival (First Edition)
Corporate Finance: Foundations of Value Optimization and Survival provides students with a collection of articles and research studies to help them better grasp the critical concepts and practices associated with corporate finance management. The volume emphasizes the importance of value optimization to corporate financial success, wellness, and survival. The book features 13 distinct modules, which address a variety of topics, including financial management within the business environment, the review and analysis of annual reports and financial statements, forecasting and planning, the time value of money, and decision-making in a risk-return environment. Students read articles that explore financial markets, bonds, bond valuation, and interest rates, the cost of capital, international financial management, and more. Each module features an introduction to provide context for the articles, as well as recommended readings for further study. Convening contemporary research and scholarly thought leadership within the discipline, Corporate Finance is an ideal text for courses in finance, especially those with focus on application within the business and corporate setting.
Contemporary Product Development
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectiv...
Introduction to Architecture
Introduction to Architecture: Global Disciplinary Knowledge provides students with a holistic exploration of the history of architectural discourse. The anthology features select readings in architectural theory, which are supplemented by clear introductory remarks to help guide students through critical concepts and themes. The book expands the repertoire of traditional Euro-American based theory anthologies by presenting texts from an explicitly global perspective. It engages a diverse range of debates on the built environment throughout history and around the world. The collection addresses the what, how, and why of architecture and architectural theory, specifically addressing the follow...
