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THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United Sta...
The Executive's Guide to Corporate Events and Business Entertaining
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry an...
Defence Policy of Nigeria: Capability and Context
This Reader provides a structurally coherent explanation and review of the magnified role conception and organizational task expansion for the Nigerian military establishment in foreign policy. It argues essentially that one of the most problematic and intractable areas of public policy in Nigeria since the Civil War concerns the development of a professional defence establishment adequate to meet the challenges arising from the altered parameters of iour security environment. The correction of this condition is the primary motivation of the Armed Forces modernization and augmentation program that touches upon all elements of Nigeria's military power. This Reader is at once a review and a critique of the major facets of this modernization and augmentation process of the Nigerian armed forces within the operative context of the changing dimension of threat perception and the strategic parameters that have guided Nigerian military planning since the Civil War in 1970.
Human Pharmaceuticals, Hormones and Fragrances
The observed concentrations of pharmaceuticals and personal care products (PPCPs) in raw wastewater confirm that municipal wastewater represents the main disposal pathway for the PPCPs consumed in households, hospitals and industry. In sewage treatment plant effluents most PPCPs are still present, since many of these polar and persistent compounds are being removed only partially or, in some cases, not at all. Treated wastewater therefore represents an important point source for PPCPs into the environment. After passing a sewage treatment plant the treated wastewater is mostly discharged into rivers and streams or sometimes used to irrigate fields. If drinking water is produced using resourc...
Heat Transfer in Polymer Composite Materials
This book addresses general information, good practices and examples about thermo-physical properties, thermo-kinetic and thermo-mechanical couplings, instrumentation in thermal science, thermal optimization and infrared radiation.
Pediatric Nephrology
Here is an extensive update of Pediatric Nephrology, which has become the standard reference text in the field. It is global in perspective and reflects the international group of editors, who are well-recognized experts in pediatric nephrology. Within this text, the development of kidney structure and function is followed by detailed and comprehensive chapters on all childhood kidney diseases.
New Promising Electrochemical Systems for Rechargeable Batteries
Electricity is the most important secondary energy source, the present production rate, mainly from thermal electric power stations, being of the order of 1.3 TW. However, the total capacity of primary and rechargeable batteries currently in use is the same as the output of the world's power stations. But present battery systems will not meet future needs for the economical storage of large amounts of electrical energy for vehicles, public transport, road levelling, solar energy utilisation, civil video and audio, terrestrial and space communications, etc. Current accumulators based on aqueous acid or alkali systems do not have sufficient output and, moreover, the materials employed (Pb, Cd,...
Systems, Software and Services Process Improvement
This volume constitutes the refereed proceedings of the 26th European Conference on Systems, Software and Services Process Improvement, EuroSPI conference, held in Edinburgh, Scotland, in September 2019. The 18 revised full papers presented were carefully reviewed and selected from 28 submissions. They are organized in topical sections: Visionary Papers, SPI and Safety and Security, SPI and Assessments, SPI and Future Qualification & Team Performance, and SPI Manifesto and Culture. The selected workshop papers are also presented and organized in following topical sections: GamifySPI, Digitalisation of Industry, Infrastructure and E-Mobility. -Best Practices in Implementing Traceability. -Good and Bad Practices in Improvement. -Functional Safety and Cybersecurity. -Experiences with Agile and Lean. -Standards and Assessment Models. -Team Skills and Diversity Strategies. -Recent Innovations.
Public Relations For Dummies
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Games and Learning Alliance
This book constitutes the refereed proceedings of the 8th International Conference on Games and Learning Alliance, GALA 2019, held in Athens, Greece, in November 2019. The 38 regular papers presented together with 19 poster papers were carefully reviewed and selected from 76 submissions. The papers cover the following topics: serious game design and pedagogical foundations; AI and technology for SG; gamification; applications and case studies; and posters. The chapter "Cyber Chronix, Participatory Research Approach to Develop and Evaluate a Storytelling Game on Personal Data Protection Rights and Privacy Risks" is available open access under a CC BY 4.0 license at link.springer.com.
