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How to Start and Run a Commercial Art Gallery (Second Edition)
“A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
Commercial Art
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Vintage Commercial Art and Design
Highlights from a pair of century-old sign-painting manuals include borders, frames, typography, and other images for creating advertisements with an authentic period flair. A CD-ROM features all of the book's images.
Heath Robinson's Commercial Art
Heath Robinson (1872-1944) is fondly regarded for his mischievous, gently comic illustrations that have been enjoyed for generations. For the first time the advertising work of this incredibly versatile artist takes centre stage in this meticulously researched and highly-illustrated book. The name Heath Robinson immediately conjures images of overly-complicated contraptions, often held together with string and precarious in their construction. For a diverse range of clients, Robinson's inventiveness, humor, artistic skill and professionalism made him the obvious choice to advertise their products, which ranged from asbestos cement roofing to bread. Exploring the myriad companies which engaged Robinson's services, this book underlines the artist's significant contribution to Britain's cultural life. Including a complete list of Robinson's advertising clients and the work he undertook for them, this definitive account of Heath Robinson's commercial work will be unrivalled for many years to come.
1930s Commercial Art
This volume presents a large selection of commercial illustrations and patterns from the 1930s. The focus is on designs which were painted or drawn, not on typographic composition.
The Courtly and Commercial Art of the Wycliffite Bible
The Courtly and Commercial Art of the Wycliffite Bible examines the illuminations of the first complete translation of the Bible into English and situates this art within networks of artists catering to bourgeois and noble clientele in both London and the provinces from the late fourteenth century into the early sixteenth century. In 1409, Archbishop Thomas Arundel banned the Wycliffite Bible, along with the heresy attributed to Oxford theologian John Wyclif for which it was named. Containing the first complete translation of the Bible into English, the Wycliffite Bible is nonetheless the most numerous extant work in Middle English by a wide margin. Nearly half the existing copies of the Wyc...
Pen and Mouse
Illustration has become chic again, gaining new popularity in editorial design, fashion, and advertising.Pen and Mousefeatures the work of today’s top image-makers, whose craft is considered somewhere between graphic design and fine art and whose tools are increasingly those of the digital medium. This stunning book showcases hundreds of spectacular, groundbreaking illustrations by more than 40 international artists whose work reflects a remarkably diverse range of styles. In this unique guide, leading graphic artist Angus Hyland discusses the fascinating effect technology has on today’s commercial artists—from artists working primarily by hand to those producing purely digital artwork...
