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The Communication Book
LEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME 'Communication is a bit like love - it's what makes the world go round, but nobody really knows how it works.' Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle's thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that. Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you: -Brush up on your listening skills and small talk -Run better meetings -Improve the conversations in your head Whether you're a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.
Digital Communications
Digital communications is the foundation of modern telecommunications and digital signal processing. The second edition of Digital Communications is updated to include current techniques and systems used in the rapidly expanding field of fixed and mobile communications. The text has comprehensive coverage of digital communications without going into unnecessary detail or irrelevant topics. Its main aims are to develop the mathematical theory behind signal processing and use this knowledge to develop fixed and mobile data communications systems. This text is geared towards students who already have a technical understanding of electrical engineering from their introductory years at university and who wish to focus on digital communications. It covers everything these students will need to know, including modern techniques.
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...
Molecular Communication
This comprehensive guide, by pioneers in the field, brings together, for the first time, everything a new researcher, graduate student or industry practitioner needs to get started in molecular communication. Written with accessibility in mind, it requires little background knowledge, and provides a detailed introduction to the relevant aspects of biology and information theory, as well as coverage of practical systems. The authors start by describing biological nanomachines, the basics of biological molecular communication and the microorganisms that use it. They then proceed to engineered molecular communication and the molecular communication paradigm, with mathematical models of various types of molecular communication and a description of the information and communication theory of molecular communication. Finally, the practical aspects of designing molecular communication systems are presented, including a review of the key applications. Ideal for engineers and biologists looking to get up to speed on the current practice in this growing field.
Buckland's Book of Spirit Communications
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Reassembling Scholarly Communications
A range of perspectives on the complex political, philosophical, and pragmatic implications of opening research and scholarship through digital technologies. The Open Access Movement proposes to remove price and permission barriers for accessing peer-reviewed research work--to use the power of the internet to duplicate material at an infinitesimal cost-per-copy. In this volume, contributors show that open access does not exist in a technological vacuum; there are complex political, philosophical, and pragmatic implications for opening research through digital technologies. The contributors examine open access across spans of colonial legacies, knowledge frameworks, publics and politics, archives and digital preservation, infrastructures and platforms, and global communities.
The Communication Book
Effective communication is too vital for you to leave to chance. Make sure what you’re saying is simple, clear, compelling and gets results. The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today. With Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll learn how to: Plan and prepare – focus on what you want to say and how you’re going to say it. Know yourself – understand what you want, how to get there and how to know when you’ve succeeded. Know your listener – understand what they want, what they’re thinking and how they wil...
Digital Communications
Digital Communications is a classic book in the area that is designed to be used as a senior or graduate level text. The text is flexible and can easily be used in a one semester course or there is enough depth to cover two semesters. Its comprehensive nature makes it a great book for students to keep for reference in their professional careers. This all-inclusive guide delivers an outstanding introduction to the analysis and design of digital communication systems. Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the history and classification of channel models and builds from there.
