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Marketing Communications
  • Language: en
  • Pages: 954

Marketing Communications

"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.

Solvency II
  • Language: en
  • Pages: 177

Solvency II

As the deadline for Solvency II approaches, affected entities will find implementing the required policies into everyday practices becomes a major focus. The second edition of Solvency II: Stakeholder Communications and Change, explains how to prepare for and negate the associated risks. Gabrielle O'Donovan uses her research and the latest industry developments to demonstrate how to approach stakeholder communications and change management in a structured and disciplined way, framed by the EU Directive's governance requirements. She shows how to use a variety of tools and techniques to engage people with change and embed new ways of doing things. She also reveals how to entrench risk consciousness into your culture, helping you secure Solvency II approval and operate successfully in the Solvency II world.

The Communication Book
  • Language: en
  • Pages: 152

The Communication Book

  • Type: Book
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  • Published: 2018-04-05
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  • Publisher: Penguin UK

LEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME 'Communication is a bit like love - it's what makes the world go round, but nobody really knows how it works.' Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle's thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that. Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you: -Brush up on your listening skills and small talk -Run better meetings -Improve the conversations in your head Whether you're a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.

Effective Communications
  • Language: en
  • Pages: 123

Effective Communications

What makes communication exciting in our age is the application of new media and the individual empowerment that comes with blogs, wikkis, and mobile technology, in other words our sense of connectedness. These don’t come without their difficulties, but they present very interesting opportunities. This book looks at connectedness, models of communication and the barriers to communication. No amount of technology can compensate for a poorly structured message; indeed, the technology itself can eventually become a barrier. As instant communications are now the norm, do we need to spend more time focusing on the message and our audience? It looks in detail at meetings, written communications, presentations and interviews. Introducing elements of communication theory and including activities to practice skills. Franklin D. Roosevelt said about public speaking ‘Be sincere; be brief; be seated’. This book is underpinned by the three themes captured in Roosevelt’s words. * being yourself * focusing on what’s important for your audience * knowing when to stop *

Communications
  • Language: en
  • Pages: 203

Communications

  • Type: Book
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  • Published: 2014-09-25
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  • Publisher: Routledge

First published in 1985. At a time when much attention is directed to the immense technical power and capacity of new means of communication it is worth reaffirming that the consequences for relationships of social power deserve rather more attention. The nature of communication as a field of study and its relationship to sociology is the subject of this study.

Marketing Communications
  • Language: en
  • Pages: 445

Marketing Communications

  • Type: Book
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  • Published: 2014-08-27
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  • Publisher: Routledge

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) sho...

Modern Political Communications
  • Language: en
  • Pages: 241

Modern Political Communications

  • Type: Book
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  • Published: 2007-09-04
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  • Publisher: Polity

The author provides an accessible and comprehensive account of the fast-paced transformation of political communication systems of the United States and the United Kingdom and the consequences of this for democratic practice.

Communications Guide for Startups
  • Language: en
  • Pages: 294

Communications Guide for Startups

  • Type: Book
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  • Published: 2022-11-28
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  • Publisher: UVK Verlag

Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

Exploring Internal Communication
  • Language: en
  • Pages: 221

Exploring Internal Communication

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management, and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.

Media and Communications Policy Making
  • Language: en
  • Pages: 279

Media and Communications Policy Making

This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine policy and policymaking. Truly international in scope, it lays out the variety of political, social, economic, and institutional influences on policy, the roles of industries and policy advocates in the processes, and issues and factors that complicate effective policymaking and skew policy outcomes. This textbook is a valuable resource for advanced undergraduate and postgraduate students.