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Publishing for Profit
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
The Shatzkin Files
None
Understanding the Indian Constitution
Welcome to "Understanding the Indian Constitution: A Comprehensive Guide for University Students." This book is designed to be a trusted companion for students embarking on a journey through the intricate landscape of Indian constitutional studies. The Indian Constitution, a living document, forms the bedrock of our nation's governance, enshrining the values, rights, and duties that shape our collective identity. With its roots deep in the struggles and aspirations of the Indian people, it stands as a testament to the democratic spirit that animates our nation.
The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Ignored Claims
The main and vital objective of this volume is ton make in the book a few selected articles that represent some of the most worthwhile contributions to the Knowledge of Tribal (Native s) Education issues with special reference to India. Basically few articles have been screened from an original list of several hundred articles from the different resources. However, few excellent articles have been specifically written for this volume. While selecting the articles we have tried completely to emphasis on concept, principles and applied aspects and have tried promptly to concentrate more on combination of social and technology related components in the advancement of tribal education in Indian. This volume will be highly useful to the policy makers, development organizations, academic members researchers and NGOs working on rural and tribal education/development and to the other jeneral readers as well.
Fishery Management
This book is intended as an introduction to the elementary factors of management in the development of Inland Fishery resources. The book attempts to bring into summary of administration, social, economical, scientific, developmental, technological and organizational aspects of fishery management. The study includes the generalized principles of management used in the development of fisheries in India with special reference to Haryana State.
Regional Planning
Papers presented at the All-India Seminar on Regional Development and Planning, held at Mysore during 9-11 October 1967.
Bengal
This Book Critically Analyses The Various Historical Events Which Led To Bengal`S Political, Cultural And Religious Developments Over The Centuries. Going Deep Into The Renaissance That First Dawned In Bengal, It Discusses In Detail Its Arts And Crafts, Literature, Trade And Industry, Religious Harmony And Adventourous Spirit. Further Highlighting The Nationalist Activities Of Bengal, The Book Also Takes Note Of Contributions Made By Bengali Intellectuals In The Fields Of Art, Literature, Education, Political Awareness And Social Reforms.
Mapping for Change
Participation in spatial information management and communication. A combined CTA and IIED issue
