Cookie Monster Fictitious Character

Library of Congress Subject Headings

• Author(s): Library of Congress, Library of Congress. Subject Cataloging Division, Library of Congress. Office for Subject Cataloging Policy

• Categories: Subject headings, Library of Congress

• Type: Book
• -
• Published: 2013
• -
• Publisher: Unknown

None

Library of Congress Subject Headings

• Categories: Subject headings, Library of Congress

• Type: Book
• -
• Published: 2009
• -
• Publisher: Unknown

None

The Lean Enterprise

• Author(s): Trevor Owens, Obie Fernandez

• Categories: Business & Economics

• Type: Book
• -
• Published: 2014-03-31
• -
• Publisher: John Wiley & Sons

#1 Amazon Bestseller in Lean Management Discover the methods of lean startups that can revolutionize large organizations and their products Even in a tough economic climate, the startup business community has found a way to create innovative, game-changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this bo...

Children at Play : Clinical and Developmental Approaches to Meaning and Representation

• Author(s): Arietta Slade Associate Professor of Clinical Psychology at the City College and Graduate Center City University of New York, Dennie Palmer Wolf Senior Research Associate Harvard Graduate School of Education

• Categories: Psychology

• Type: Book
• -
• Published: 1994-01-27
• -
• Publisher: Oxford University Press, USA

As they play, children do more than imagine--they also invent life-long approaches to thinking, feeling, and relating to other people. For nearly a century, clinical psychologists have been concerned with the content and interpersonal meaning of play. More recently, developmental psychologists have concentrated on the links between the emergence of symbolic play and evolving thought and language. At last, this volume bridges the gap between the two disciplines by defining their common interests and by developing areas of interface and interrelatedness. The editors have brought together original chapters by distinguished psychoanalysts, clinical psychologists, social workers, and developmenta...

Advertising and the Mind of the Consumer

• Author(s): Max Sutherland, Alice K. Sylvester

• Categories: Business & Economics

• Type: Book
• -
• Published: 2000
• -
• Publisher: Kogan Page Publishers

Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an estimated one-and-a half years just watching TV commercials. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work-or misfire- and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us- for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.