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The volume Through the Eyes of Others is an inquiry from outside into Switzerland, a small country rich in contrasts. The contributions not only document specific phenomena, they also point out essential aspects of the country, often from unusual angles. The texts reflect not only approval, sometimes even admiration, but also critical distance.
"An Inside View is a reference book dealing with Swiss civilisation and society; it offers an overall picture of a country in the heart of Europe. As a subject archive, it is designed to make Switzerland comprehensible to non-Swiss"--Editorial note, p. 5
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Twenty-four news networks, a plethora of newspapers and magazines, vibrant news-talk radio, and the ubiquitous Internet highlight our society as information-driven. With such a steady stream of hard facts mixed with publicised opinions, the mainstream population has an opinion on everything. Most anyone seems itching to argue their side of an issue, making once private beliefs fodder for general consumption. A staple of any medium's content is a regular public opinion poll on whatever hot topic strikes the editor's fancy. From the significant to the mundane, public opinion permeates society. Accordingly, politicians have taken note of these opinions and adopted stands and values that put them in tune with public sentiment. An understanding of the nature of public opinion, therefore, is paramount in today's world. This book assembles and presents a carefully chosen bibliography on public opinion in its many forms. The collection of references makes for a valuable resource in studying and researching the critical issue of public opinion. Easy access to these pieces of literature are then provided with author, title, and subject indexes.
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