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Strategies in Emerging Markets
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Branding and Advertising
Based on papers from a 2002 conference.
Global News Production
Events around the world are broadcast by giant media players such as CNN, BBC and NHK amongst others. This book explores how powerful political and economic agendas in the national media environment influence the production processes.
Managing the Global Supply Chain
The world today faces global competition. The supply chain is a vital part of the globalization process. Presenting a global view of the scope and complexity of supply chain management, this book reflects the rapid change that has taken place within the supply chain and its environment. This third edition has been fully updated with recent changes in concepts, technology, and practice. Integration and collaboration are keywords in future competition. Firms must be agile and lean at the same time. The book gives an insightful overview of the conceptual foundations of the global supply chain, as well as current examples of the best practice of managing supply chains in a global context.
Cultural Tourism and Tourism Cultures
"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
Organizational Identity
Ranging from theoretical contributions to empirical studies, the readings in this volume address key issues of organizational identity, e.g. multiple identities and change in identity. These issues are addressed by writers working in diverse fields of study.
Business and Development Studies
Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cutting-edge theoretical and empirical contributions to the emerging field of business and development studies. Compared to more traditional business-school accounts of business in developing countries which focus on the challenges and opportunities of doing business in developing countries, this anthology explores whether, how, and under what conditions business contributes to the achievement of economic, social, and environmental goals in developing countries. The book consolidates the current status of academic work on business and development, identifies state of the art in relation to this a...
National Image and Competitive Advantage
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
Team Dynamics and Diversity
The book is targeted at bachelor, master and MBA students in management studies with focus on organization, communication and competence. Business professionals will also find inspiration and insights applicable to their own organizations concerning high performing team dynamics and cross cultural management.
Autopoietic Organization Theory
"In bringing together authors from different European countries and institutions, as well as from different disciplines, this anthology introduces the reader to selected areas of Luhmann's autopoiesis that have bearing on organization theory. It discusses aspects that are of particular interest to both theoretical and empirical organization theory, and in doing so it enables students of organizations to acquire better appreciation of Luhmann's thinking."
