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Managing Innovation Driven Companies
Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. While the findings are research-based, each contribution has 'managerial implications' which cover the recommended implementation.
Aiming Big with Small Cars
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
User Innovators in the Silver Market
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Frugal Innovation in Healthcare
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Fundamentals of Integrated Vehicle Realization
Fundamentals of Integrated Vehicle Realization is a unique and solid contribution to the subject of product development, centered on the automotive industry. Automotive manufacturers and suppliers are under pressure to transform themselves and deliver a higher level of product refinement coupled with more functionality. This could lead to the sprouting of organizational structures not in alignment with the required product development phases. Consequently, many product development initiatives may be cancelled or dropped at later stages despite all the efforts and financial investments. Therefore, it is vital that organizational unity be always intact during any transformation. A highly effec...
Joining Decisions in Open Collaborative Innovation Communities
Daniel Ehls analyzes the impact of contextual factors on attracting volunteers into open initiatives. He answers challenging questions like why do users join one community over another and what are attractive conditions for user and open innovation With a discrete choice experiment, Daniel Ehls identifies openness trade-offs and joining preferences contingent on access, usage and sponsorship. Also, he reveals causes of taste heterogeneity and shows how context and personality determine joining decisions. Management insights target organizational behavior, e.g. how the governance structure affects user actions, and competitive strategy, e.g. how to source external distributed knowledge.
Instrumental Community
How networked structures of collaboration and competition within a community of researchers led to the invention, spread, and commercialization of scanning probe microscopy. The scanning tunneling microscope (STM) has been hailed as the “key enabling discovery for nanotechnology,” the catalyst for a scientific field that attracts nearly $20 billion in funding each year. In Instrumental Community, Cyrus Mody argues that this technology-centric view does not explain how these microscopes helped to launch nanotechnology—and fails to acknowledge the agency of the microscopists in making the STM and its variants critically important tools. Mody tells the story of the invention, spread, and ...
Exploring Meso-Level Dynamic Capabilities to Address the Capability Rigidity Paradox
In this book Florian Andresen aims to unpack the “capability rigidity paradox” within the dynamic capability view. Consequently, he tackles one of the core challenges in strategic management of the past decades. Providing a novel and thorough literature review on dynamic capabilities from the point of this paradox, the author discusses the current state of the literature to derive the core shortcomings meticulously. A case study of capability evolution in the German Armed Forces is interpreted against the backdrop of a strategy as process and practice lens, thus, allowing to propose the concept of meso‐level dynamic capabilities without falling prey to the capability rigidity paradox.
Open Innovation in R&D Departments
Based on interviews with R&D managers and a survey amongst R&D employees, Verena Nedon shows that perceived social pressure has an immense impact on R&D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an important, but not dominant role. The study also implies that intrinsic motivators have a stronger effect on employees’ willingness to engage in knowledge exchange with external partners than extrinsic components. By targeting a set of relevant questions related to the human side of open innovation, the study significantly contributes to the micro-foundation of OI-research and sheds light on the hitherto neglected perspective of employees engaged in OI-projects. The findings are relevant for scholars, companies already following the OI-approach and OI-newcomers.
Open Source Product Development
Kerstin Balka focuses on the open source development of tangible objects, so-called open design. To explore the landscape and mechanisms of open design, she presents a comprehensive study of 104 projects and an in-depth case study of six projects.
