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Digital Strategies for Powerful Corporate Communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of ...
Community Health and Wellness
A new edition of the esteemed nursing text exploring social, cultural and political issues affecting individual and community health What makes a healthy community? And how can nurses and midwives support community health and wellbeing? In Community Health and Wellness, 4th Edition: Primary health care in practice, authors Anne McMurray and Jill Clendon advance the discussion of health as a product of the interaction between people and their environment. Engagingly written and based on extensive research, this valuable nursing textbook is ideal for nursing students as well as those working in the field. Issues such a gender and cultural inclusiveness provide essential backdrops to evidence-b...
Reputation Management
Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, auditor and senior management, Reputation Management covers: - Defining and categorizing reputation - Qualifying and quantifying reputation - Managing and monitoring external perceptions - "Bad news" management - Tools and techniques for managing and monitoring reputation - Reputation and shareholder value - Reputation and business strategy
Workplace Communication for the 21st Century
Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole. Workplace Communication for the 21st Century: Tools and Strategies That Impact the Bottom Line explains and simplifies what organizational communication scholars have learned, presenting this knowledge so that it can be easily applied to generate tangible benefits to employees and employers as they face everyday challenges in the real world. This two-volume work discusses internal organizational and external organizational communication separately, first explaining how communication functions within the confines of a modern organization, then addressing how organizations interact with various stakeholders, such as customers, clients, and regulatory agencies. The expert contributors provide a thorough and insightful view on organizational communication and supply a range of strategies that will be useful to practitioners and academics alike.
The Dead and the Dark
"Imagine Riverdale crossing streams with Stephen King's The Outsider and you'll get a sense of this gripping supernatural mystery...Gould's debut begins as a snappy paranormal yarn and unspools into a profound story about the complex interplay between grief, guilt, and identity." - Oprah Daily Courtney Gould’s thrilling YA debut The Dead and the Dark is about the things that lurk in dark corners, the parts of you that can’t remain hidden, and about finding home in places—and people—you didn’t expect. The Dark has been waiting—and it won't stay hidden any longer. Something is wrong in Snakebite, Oregon. Teenagers are disappearing, some turning up dead, the weather isn’t normal, ...
QFINANCE
QFINANCE: The Ultimate Resource (5th edition) is the first-step reference for the finance professional or student of finance. Its coverage and author quality reflect a fine blend of practitioner and academic expertise, whilst providing the reader with a thorough education in the may facets of finance.
Grace is Enough
"Wow, this devotional is meant for such a time as this! Grace is Enough is filled with daily truth to fight the lies of the world with God's truth, prayer and real-life encouraging messages to bring you into a life filled with His peace." - Sadie Robertson Huff For days when you're feeling stressed, worried, or simply seeking inspiration, this beautifully written women's devotional will lift you up and help you find calm amid the chaos of life today. Grace Is Enough is a 30-day devotional for women who are seeking to build confidence and fight anxiety with the use of God's word. Through poignant personal essays and stories from the Bible, author Courtney Fidell shares inspiring messages to help you overcome your insecurities and find freedom and peace through the power of prayer. Grace Is Enough features: 30 days of devotional passages featuring the author's personal essays and Bible stories to help you ease common anxieties and insecurities, like feeling unqualified, jealous, fearful, restless, or overwhelmed Original prayers and personal reflections to help you process your own thoughts and feelings Modern artwork and minimalist design
Leadership Communication
My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre...
