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The business card is an easy form of media which is used by almost all people, all over the world. Although the business card is casually passed and received, its function is beginning to extend infinitely. This small paper medium is beginning to become a huge individual resource - a large amount of data can be stored in that small square. The business card is more than just your name and contact information on a piece of paper; it is your visual message, your individuality and your personality. It reflects your character. The business card is your own personal art world. Meishi: Little Graphic Art Gallery of the World showcases hundreds of examples of these small works of art. Each creative design is a miniature masterpiece. SELLING POINTS: The business card has been used as a name card and a promotional tool for many years. This book is a comprehensive collection of unique business card designs, representing high quality and rich diversity in their design Presents over 800 outstanding designs from more than 25 countries ILLUSTRATIONS 800 colour illustrations
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
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Revised with a number of new projects, this highly anticipated monograph presents an enticing selection of recent projects by Singapore-based firm SCDA Architects, a world-leader in residential and commercial design. This new volume showcases a stunning array of houses; resort hotels; apartment buildings; commercial and institutional facilities; and interior, furniture and landscape designs that have been completed since the firm’s successful 2004 monograph in IMAGES’ The Master Architect Series. Malaysian-born architect Soo K Chan’s designs are a reflection of contemporary Asia – incorporating his inspired, forward-thinking vision while respectfully referencing the spirit of traditional Asian architecture.
"Creating brands and cultures that win in a world where the old rules are dear than a fish-stick. Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of today's turbulent environment. But don't expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations. Each of the stories conveys an easy-to-digest and compellingly effective message about one of the seven must-have attributes of marketing and organisational success. As well as setting up the framework for achieving remarkable results, the author goes a step further, serving a generous side order of practical tools and techniques that you can lift off tomorrow to start to change performance. It doesn't matter whether you're running a small business that serves a local community, or a multinational giant, if you want to better understand marketing and how to grow your business, this book will guide you on that journey. Branded Culture is essential reading to decode the new rules of building brands and branded cultures in a social-media-obsessed world."--Back cover.
"An innovative book for an innovative topic." Charles Hampden-Turner Like the subject matter it covers, Clusters of Creativity is innovative and original. It breaks with popular interpretations of Silicon Valley and similar regions, which range from the hyperbolically laudatory to the contemptuously dismissive, and takes a critical, objective look at the lessons that these locations provide about innovation and entrepreneurship. Readable, yet rigorous in its analyses, the book provides a practical and balanced set of perspectives on how the powers of business creativity are fostered and sustained. It focuses not so much on the generations of high technologies but on the motivations and strat...
This book provides a unique and accessible account of current research on reading and dyslexia in different orthographies. While most research has been conducted in English, this text presents cross-language comparisons to provide insights into universal aspects of reading development and developmental dyslexia in alphabetic and non-alphabetic languages. The book brings together contributions from a group of leading literacy researchers from around the world. It begins by examining the development of language skills in monolingual speakers of alphabetic and non-alphabetic languages; it then explores literacy acquisition in bilingual children learning to read in languages with different spell...
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Recent advances in neuroimaging and genetics technologies have enhanced our understanding of neurodevelopmental disorders in adults. The authors in this volume not only discuss such advances as they apply to adults with learning disorders, but also address their translation into clinical practice. One cluster of chapters addresses developmental concerns as children and adolescents with learning disorders approach young adulthood. Experts discuss dyslexia, language-based and writing disorders, perhaps the most widely studied group of learning disorders, from the point of view of neuroimaging and genetic underpinnings. Chapters on the neuroscience of nonverbal, math and executive function diso...