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Drawing on a vast amount of source material, much of it previously unpublished, Moore here presents Sir Edward Elgar's life and works as inseparable parts of a single creative whole.
During World War II, a young German girl's curiosity leads her to discover something far more terrible than the day-to-day hardships and privations that she and her neighbors have experienced.
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Get lost in your creativity with 365 Days of Drawing, a thoughtful and inspiring art journal designed to help you carve out moments of self-expression. Lorna shows you that drawing does not have to be scary – it can be done with any materials, in any color, in any style and can be done anywhere. Each activity has been given a loose category: imagination, tutorial, relaxation, color theory, and observational, so that you can practice a broad range of drawing skills. Each 'theme' is designed to expand your creative skills and spark the artist within. With helpful prompts and pages that encourage you to try new materials to draw with, 365 Days of Drawing is guaranteed to stir your imagination and put a little creativity into every single day.
A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more c...
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Beethoven's habit of composing by making large numbers of preliminary drafts and sketches was sufficiently unusual to attract attention even during his lifetime, and his creative process has attracted a good deal more attention since. The present book incorporates the findings of recentstudies on this fascinating subject as well as providing many additional new insights. Cooper examines Beethoven's underlying creative motivation and there is and introduction to his compositional methods in general. The final part of the book is a detailed study of particular compositional problemsin six different works, selected to provide a wide range of genres, dates, and types of problem. The book as a whole adds considerably to our understanding of one of the greatest figures in the history of our culture.
This book focuses on creative writing both as a subject in universities and beyond academia, with chapters arranged around three organising sub-themes of practice, research and pedagogy. It explores the ‘creative’ component of creative writing in the globalised marketplace, making the point that creative writing occurs in and around universities throughout the world. It examines the convergence of education, globalisation and economic discourses at the intersection of the university sector and creative industries, and foregrounds the competing interests at the core of creativity as it appears in the neo-liberal global discourse in which writers are enmeshed. The book offers case studies from the UK, the USA, Canada, Australia and Singapore that are indicative of the challenges faced by academics, postgraduate students and creative industry professionals around the world.
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Explores the process of making decisions and how good decisions are essential to a successful business.