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Please note: This is a companion version & not the original book. Sample Book Insights: #1 Brazilian businessman Jorge Paulo Lemann was traveling in the Gobi desert in 2008 when his Blackberry started ringing non-stop. He was on holiday with his wife, Susanna, and a couple of friends - former Brazilian president Fernando Henrique Cardoso and his wife, Ruth. They were anxious to see one of the world’s largest deserts. #2 The Brazilian threesome, led by Jorge Lemann, bought control of the Rio-based brewer in 1989. They knew nothing about the beer industry, but they were able to make money through an investment bank called Garantia. #3 The American brewer, Anheuser-Busch, was like a doting mo...