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During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China’s approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people – "foreign friends" – was then used, and continues to be used, in many other countries, including the United States, France, and Japan.
"During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the People's Republic of China (PRC) developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the PRC. As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. The book also discusses how China's approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people - "foreign friends" - was then used, and continues to be used, in many other countries, including the United States, France and Japan"--
Ariane Knüsel offers new perspectives on China's presence in Europe through analysis of Switzerland's central role during the Cold War.
The longest political conflict of the twentieth century, the Cold War, was carried out on the human senses—and through them. Largely conducted through nonlethal methods, it was a war of competing cultures, politics, and covert operations. While propaganda reached targets through vision and hearing, sensory warfare also exploited taste, touch, smell, and pain. This volume is the first to explore the sensory aspect of the Cold War and how this warfare changed contemporary perception of the war. The authors highlight the global dimension of sensory warfare, examining battlegrounds around the world and across different phases of the conflict, including “cold” and “hot” warfare—both c...
"This edited volume takes a distinct approach to the study of soft power in history, moving beyond the framework of the nation-state. The editors of this volume use "soft power" as a broad label to refer to the processes through which persuasion, the search for influence and power, and public opinion as an actor in foreign affairs, converge in the international arena. The book has been organized around three central themes: the circulation of knowledge and strategies across borders; collaboration of intermediary actors who have their own agencies and interests; and non-national identities, such as gender and race. The book also broadens the typical temporal and geographic understanding of soft power, starting in the nineteenth century and including cases from the Global South. It argues that the pursuit of soft power has been a global phenomenon, including regions that have been neglected in the general debates on the subject, such as Africa, Asia, and Latin America. These arguments and themes are explored through ten chapters that offer a powerful new interdisciplinary perspective on soft power for scholars and students of history and international relations"--
This book argues that although relations between China and Europe are strained in many areas, including trade, human rights and views about political systems, nevertheless established linkages, especially when considered in the context of long-term historical linkages, development trajectories and intellectual cultures, offer good prospects for future progressive collaborative exchanges. Approaching the subject in a balanced way, giving equal weight to the perspectives of both sides, the book examines China and Europe’s shared experiences of age-old civilizations, of the disorienting effects of the economic, social and political upheavals triggered by the late eighteenth century creation of the modern world, and of the nineteenth and early twentieth centuries era of European empires, warfare and the Cold War. It contends that although China and Europe appear superficially to have followed different paths, with many problems in their relationship resulting, they in fact have a very great deal in common concerning how they have coped with the long shift from ancient civilizations to the modern world of natural-science-based industrial capitalism.
This book examines the transnational phenomenon of Japonisme in the exoticist and “autoexoticist” literature of the late nineteenth century. Focusing on the way in which reciprocal processes of transcultural acquisition – by Japan and from Japan – were portrayed in the medium of literature, the book illustrates how literary Japonisme and the wider processes whereby Japan, with its alien exotic culture and unique refined aestheticism, was absorbing Western civilization in its own way in the late nineteenth century at the same time as the phenomenon of Japonisme was occurring in Western fine arts, which were inspired by traditional Japanese artistic practices. Specifically, the book focuses on the literary works of Lafcadio Hearn and Pierre Loti, who travelled from France and America, respectively, to Japan, and Mori Ōgai and Natsume Sōseki, who in turn went, respectively, to Germany and England from Japan. Exploring the eclectic hybridity of Japan’s modernization during the late nineteenth century, this book will appeal to students and scholars of Japanese Studies, Postcolonial Studies and Comparative Literature.
Europe and China in the Cold War studies Sino-European relations from the establishment of the People’s Republic of China (PRC) in 1949 to the Tiananmen Square protests of 1989. Based on new multi-archival research, the international authorship presents and analyses diplomatic and personal relationships between Europe and China at the political, economic, military, cultural, and technological levels. In going beyond existing historiography, the book comparatively focuses on the relations of both Eastern and Western Europe with the PRC, and adopts a global history approach that also includes non-state and transnational actors. This will allow the reader to learn that the bloc logic and the Sino-Soviet split were indeed influential, yet not all-determining factors in the relations between Europe and China.
This is the first broad-ranging, comprehensive and comparative study of the concepts of propaganda and neutrality. Bringing together world-leading and early career historians, this open access book explores case studies from the time of the First World War to the end of the Cold War in countries such as Belgium, Greece, Spain, Portugal, Ireland, Switzerland, Vichy France, USA, Argentina, Turkey, Portuguese Macau, Brazil, South Africa, Laos, Yugoslavia, Egypt, India, Malta, and Sweden. The individual chapters analyse the methods and channels of propaganda utilised in neutral countries, including rumours, newspapers, cartoons, films, pamphlets and magazines as well as radio broadcasts, officia...
Global Issues and Adult Educationbrings together seven years of cutting-edge research and analysis from the Cyril O. Houle Scholars in Adult and Continuing Education. These emerging leaders in the field investigate the importance of adult education in responding to the challenges of global issues. The book is divided into five sections, each of which examines one overarching topic—globalization and the market economy, marginalized populations, environment and health, community empowerment, and lifelong learning and educational systems. Each section begins with an introduction that provides a framework for understanding the overarching issues and summarizes the chapters in the section.